Video Advertising
Reach 2.5 billion users on the world’s #1 video platform with Google-powered targeting and the emotional impact only video can deliver.
YouTube is the world's second-largest search engine and the #1 video platform — reaching over 2.5 billion logged-in users every month. Unlike social media feeds where content is fleeting, YouTube videos have long-tail discovery potential through search and recommendations, giving your ads extended shelf life and compounding returns.
Powered by Google's targeting intelligence, YouTube advertising lets you reach audiences with intent-based precision while delivering the emotional impact that only video can provide. From 6-second bumpers to 30-minute product deep-dives, YouTube supports every stage of the marketing funnel.
YouTube offers powerful video ad formats reaching over 2 billion monthly users. Our team strategically selects the right formats to maximize your brand visibility and ROI.
Pre-roll or mid-roll ads viewers can skip after 5 seconds. You only pay when they watch 30+ seconds or engage — highly cost-efficient for awareness and consideration.
15-second ads watched in full before video plays. Ideal for brand awareness where you need complete message delivery and guaranteed full audience exposure.
Six-second non-skippable micro-ads for quick, memorable impressions. Perfect for reinforcing awareness campaigns and driving top-of-mind recall with punchy creative.
Thumbnail cards alongside search results and related videos. Users choose to watch, delivering high-intent viewership and strong engagement from genuinely interested audiences.
Vertical video ads in YouTube's short-form feed reaching mobile-first audiences. Full-screen, sound-on format competing directly with TikTok and Reels.
Premium 24-hour placement atop the YouTube homepage. The highest-impact format for massive reach during product launches, events, and major campaigns.
YouTube’s integration with Google Ads unlocks the most powerful targeting stack in video advertising.
Target users actively researching products and services in your category. Google identifies purchase-intent signals across Search, YouTube, and Display.
Build audiences based on specific Google search terms, website URLs, and app usage. Reach people who searched for exactly what you sell.
Reach users based on long-term interests, habits, and lifestyle. Ideal for awareness campaigns targeting people passionate about topics related to your brand.
Re-engage users who watched your videos, visited your channel, or interacted with your website. Sequential video remarketing guides prospects through your funnel.
Maximize reach with bumper ads, non-skippable pre-rolls, and Masthead placements. We optimize for ad recall, brand lift, and cost-per-thousand-impressions.
Drive engagement with skippable in-stream ads and Discovery placements. We optimize for view rate, watch time, and channel subscriptions.
Turn viewers into customers with Video Action Campaigns and Performance Max. Google's AI optimizes delivery across YouTube, Search, Display, and Gmail simultaneously.
We build sequential video journeys that move prospects from awareness to conversion. Each touchpoint delivers the right message at the right stage of the buying process.
Data-driven campaign management backed by a decade of digital advertising expertise.
Platform expertise you won’t find at generalist agencies.
Data-driven targeting that reaches your ideal customers
Real-time reporting and full performance visibility
Campaign launch within 7 business days
Proven ROI-focused campaign management
With years of experience managing YouTube advertising campaigns as a Google Premier Partner, our team has the expertise to answer your most important questions.
YouTube advertising costs vary based on ad format, targeting, and competition. TrueView ads typically cost between $0.01 and $0.10 per view, while CPM-based formats like bumper ads and non-skippable ads range from $4 to $20 per thousand impressions. YouTube Select premium placements carry higher CPMs but deliver stronger brand metrics. Our team optimizes bidding to maximize results within your budget.
Standard YouTube ads run across YouTube’s broad inventory through Google Ads, while YouTube Select provides curated, premium placements alongside the top-performing videos and channels. YouTube Select offers human-verified, brand-safe inventory with advanced suitability controls, making it ideal for brands that prioritize content quality and brand safety.
While professional video production typically delivers the best results, YouTube Shorts ads and certain performance campaigns can work effectively with more casual, authentic-style video content. Our creative team can work with your existing video assets or produce new content optimized for each YouTube ad format and campaign objective.
Performance Max campaigns use your video assets as part of a cross-channel strategy that spans YouTube, Search, Display, Discover, Gmail, and Maps. Google’s AI automatically optimizes which assets appear on which channels to maximize conversions. Your YouTube videos become part of a unified campaign that reaches users across Google’s entire advertising ecosystem.
Yes. YouTube’s Video Action Campaigns are specifically designed to drive conversions including website visits, form submissions, and purchases. With product feeds, these campaigns display shoppable product cards alongside your video. Combined with Google’s conversion optimization, YouTube can deliver measurable direct response results alongside its awareness benefits.
Optimal ad length depends on the format and objective. Bumper ads are fixed at six seconds. TrueView ads perform best between 15 and 60 seconds, with the first five seconds being critical for capturing attention. Non-skippable ads can be up to 15 seconds. For YouTube Shorts, vertical videos under 60 seconds work best. Our team produces and tests multiple lengths to determine what drives the strongest results for your specific audience.
Ready to harness the power of YouTube advertising? Get your free video advertising assessment today. 
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