OTT advertising combines TV’s broad reach with digital accuracy, placing your brand in front of ideal viewers on preferred devices at optimal moments.
OTT Advertising allows brands to transform their consumer engagement methods through engaging video content . A massive 85% of U.S. homes have at least one streaming service subscription, including subscription video on demand allowing advertisers unprecedented reach to specific audiences.
V Digital Services uses data-driven targeting with real-time campaign optimization and performance tracking to deliver your video advertising to the appropriate viewers at the correct moment. Our approach goes beyond simple impressions—we focus on meaningful connections that drive real business results. With access to top-tier streaming platforms and precise audience segmentation, we help your brand cut through the noise and stand out in crowded digital environments. Whether your goal is to boost awareness, generate leads, or increase conversions, our OTT strategies are designed to meet viewers where they are and inspire action.
We integrate accurate targeting methods with top-tier ad placements and real-time data analysis to deliver quantifiable outcomes for your streaming TV campaigns. Our strategic approach is built to ensure your message reaches the right viewers, drives meaningful engagement, and leads to measurable business results. Whether your campaign goal is awareness, consideration, or direct conversion, our team delivers OTT advertising strategies that perform.
Streaming TV combines the reach of traditional TV with the precision of digital marketing, including subscription video services . Unlike cable, which shows ads to broad audiences, this technology ensures your ads reach only the most relevant viewers, reducing waste and increasing conversions. OTT platforms empower advertisers with advanced targeting, real-time insights, and scalable campaign structures that drive more meaningful engagement at every stage of the funnel.
Serve video ads only to households that match your ideal customer profile, including past locations, demographics, in-market behaviors, and even custom address lists. This targeting level boosts message relevance and significantly improves conversion potential.
Appear on Smart TVs, streaming sticks, and gaming consoles during top-tier content. From hit series to live sports, your ads show up in highly visible, brand-safe moments that demand attention and encourage viewer retention.
Industry-leading measures ensure ad placements only appear in premium, non-skippable environments. Our fraud detection tools and brand safety protocols prevent wasted impressions and keep your messaging aligned with trusted content.
Start campaigns with as few as 20,000 impressions per month. Our scalable model makes OTT advertising accessible for businesses of all sizes, allowing you to grow at your own pace without sacrificing quality or performance.
Your commercial will reach the largest network of Streaming TV inventory out there.
Driving Hotel Brand Growth by Boosting Awareness and Bookings A recognized hotel chain needed to strengthen its brand presence and increase booking rates throughout the college sports season within a fiercely competitive hospitality market.
The Results:
INCREASE IN
ROOM BOOKINGS
15%
TOTAL VIDEO
COMPLETION RATE
92.46%
256 conversions tracked through booking links, photo galleries, and ‘About Us’ pages
To achieve these results, we implemented a Streaming TV 60/40 split, ensuring maximum visibility on smart TVs while driving digital engagement through mobile and desktop placements. Our behavioral and demographic targeting strategy ensured that ads were served to high-intent travelers resulting in an efficient and high-performing campaign.
Large Screen Streaming TV functions similarly to traditional advertising in that it is shown during commercial break.
Our focus for reporting is based strictly on client goals, but two of the major deliverables of Large Screen reporting is completion rate and analysis of top performing channels.
We can also dig into our audience to see what behaviors/demos are engaging at the highest level. Clients who have multiple locations want to make sure they are maximizing impressions in areas where divisions are struggling.
Small screen streaming TV allows for more engagement from the viewer.
With Small Screen we have more data to analyze. While the focus will always be on advertiser KPIs, the report on the left shows a strong click-through rate (CTR) for this campaign. This translates to great customer engagement with your client’s site after hearing our brand message.
The report also indicates a completion rate of 74.94% – way over that 50-60% industry average for small screens.
Lastly, we can continue to refine the targeting by keeping track of the behaviors with highest engagement. In this case we have Outdoor fitness enthusiasts and people with high net worth. So we can work to optimize the performance based on that data.
The top position of the marketing funnel belongs to ott ads on Streaming TV through its unmatched reach and powerful engagement which triggers consumer action. Streaming combines broad awareness power with precision targeting capabilities which delivers your message to the most relevant households while removing unnecessary impressions unlike traditional TV advertising.
Our Streaming TV solutions empower advertisers to expand brand awareness through effective ott campaigns , promote in-store visits and optimize ad budgets through precise control of audience reach and conversion rates.
Reach out to us today to position your brand before your
Streaming TV is viewing live or on-demand content through the following:
Your advertisements can be served across all devices, including the big screen.
Streaming TV - Large Screen Only
Streaming TV - 90% Large Screen, 10% Small Screen
Streaming TV - 60% Large Screen, 40% Small Screen
We offer the most robust reporting in the industry so you can measure and analyze the impact of your OTT advertisements campaigns to ensure you are reaching the right audience at the right time.
Key Reporting Metrics
While the customers you have are valuable, every brand needs to grow its customer base to survive.
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