We are excited to announce that V Digital Services has been awarded Premier Partner Status by Google, highlighting our dedication to our clients and proven search strategies.
What does this mean for the VDS team and our clients? Aside from serving as a testament to the profitable, goal-oriented results we consistently deliver to our clients. Being named a Google partner agency also comes with certain advantages that significantly benefit our current and prospective clients.
What Does It Mean to Be a Google Premier Partner?
Google Adwords™ Premier Partner Status is one part of their highly respected accreditation program. Three tiers of accreditation that Google awards to a Google agency partner:
- Member
- Partner
- Premier Partner
Premier Partner is the highest qualification, representing the ultimate in industry excellence. Achieving Premier Partner status means that an agency has demonstrated exceptional digital advertising skills and proficiency.
In fact, only the top 3% of companies each year qualify for the Premier Partner tier.
What are the requirements for Google Premier Partner Status?
A company or agency must meet a particular set of requirements to be named a Google Certified Partner. The qualifications for Premier Partner status are the most demanding of all available accreditations through the search platform.
An agency must show that they meet certification and performance requirements, specifically that at least 50% of account strategists have completed Google Ads Certification. Through this program, the staff develops advanced Google AdWords™ expertise.
Additionally, the employees must also complete at least one of the following Google exams:
- Search Advertising
- Display Advertising
- Mobile Advertising
- Video Advertising
- Shopping Advertising
The performance requirements for Premier Partner Status require the agency to provide measurable proof that they achieve consistent ad revenue and online growth for their clients. Additionally, the agency must show that it can maintain a customer base that is continuously growing. In assessing performance, Google examines an agency’s track record for:
- Client revenue growth
- Overall revenue growth
- Client retention
- Growth in the number of advertisers
For example, even to earn basic Partner status, a company must demonstrate a 70% or higher optimization score. This score is just one of several metrics that Google evaluates to determine if a marketing team goes above and beyond to help their clients reach sustainable success.
What are the Benefits of Google Premier Partner Status?
As you can imagine, Premier Partner Status is a major accomplishment in and of itself. It’s an honor simply to have V Digital Services named as one of the few Google Premier Partner agencies in Arizona. Still, we are also thrilled to be able to even better serve our clients through access to the benefits of the Google Partner program.
As a Premier Partner, benefits include:
- Education and insights that include information about new products, training certifications, consumer insight reports, and upcoming product betas.
- Advanced Ads support features exclusive access to product resources to support our clients’ success.
- Useful tools for maximizing our clients’ advertising budgets
For our current and future clients, the Premier Partner badge confirms that they have chosen the right marketing team to propel them towards their goals. Regardless of what you’re hoping to achieve with Google advertising, you want to be confident in the agency you’re partnering with – and our status as a Google Premier Partner makes it clear that you’re making an outstanding decision and investment in your future.
V Digital Services: Your Google Certified Partner in Digital Marketing Innovation
VDS is a Google partner agency serving a broad range of clients with tailored digital marketing solutions, supporting businesses of all types and sizes to pursue their unique goals. If you’re already one of our clients, you know that we are a team of creative, solutions-oriented experts with a passion for digital marketing. So, our Premier Partner Status is genuinely just the icing on a cake that we’re already incredibly proud of – and of course, the benefits we can share with our clients are a huge plus.
Learn more about how our Premier Partner perks, including access to the newest updates and technology, can set you up for marketing success. And for more information about how V Digital Services has continued to be one of the industry’s leaders in innovation, creativity, and growth, you’re always welcome to chat with one of our team members.
See how V Digital Services can help you take your business to the next level when you contact us today!
Image Sources: TierneyMJ / Billion Photos / SFIO CRACHO
Frequently Asked Questions
How Can a Business Verify That an Agency Is an Actual Google Premier Partner?
Check the Google Partners directory at partnersdirectory.withgoogle.com and search the agency name. The badge displays the Premier tier and effective date. The Premier badge on an agency website should also link directly to the public profile—if it does not link, treat the claim with skepticism.
What Percentage of Google Partners Reach Premier Status?
Google awards Premier Partner status to roughly the top 3% of participating agencies annually, based on Google Ads spend, certifications, optimization score, and growth metrics. The vast majority of agencies hold standard Partner status, not Premier.
Does Working With a Google Premier Partner Lower Google Ads Costs?
Premier status does not directly discount Google Ads costs. It provides Premier-only inventory access (such as YouTube Select reserved placements), faster Google support escalation, and beta product access—each of which can improve CPA and ROAS over time.
How Does Premier Partner Status Differ From Standard Partner Status?
Standard Partner requires basic certifications and a $10K minimum ad spend over 90 days. Premier requires advanced certifications across multiple Google Ads disciplines, higher minimum spend, a sustained optimization score above 70%, and consistent year-over-year client growth.
Can a Small or Mid-Sized Business Realistically Benefit From a Premier Partner Agency?
Yes. SMBs benefit most from the Premier Partner network because the same Google support, beta access, and inventory advantages flow to every client regardless of account size. SMBs rarely qualify for these benefits directly through Google but gain access through the agency’s status.