We are excited to announce that V Digital Services has been awarded Premier Partner Status by Google, highlighting our dedication to our clients and proven search strategies.
What does this mean for the VDS team and our clients? Aside from serving as a testament to the profitable, goal-oriented results we consistently deliver to our clients. Being named a Google partner agency also comes with certain advantages that significantly benefit our current and prospective clients.
What Does It Mean to Be a Google Premier Partner?
Google Adwords™ Premier Partner Status is one part of their highly respected accreditation program. Three tiers of accreditation that Google awards to a Google agency partner:
- Premier Partner
Premier Partner is the highest qualification, representing the ultimate in industry excellence. Achieving Premier Partner status means that an agency has demonstrated exceptional digital advertising skills and proficiency.
In fact, only the top 3% of companies each year qualify for the Premier Partner tier.
What are the requirements for Google Premier Partner Status?
A company or agency must meet a particular set of requirements to be named a Google Certified Partner. The qualifications for Premier Partner status are the most demanding of all available accreditations through the search platform.
An agency must show that they meet certification and performance requirements, specifically that at least 50% of account strategists have completed Google Ads Certification. Through this program, the staff develops advanced Google AdWords™ expertise.
Additionally, the employees must also complete at least one of the following Google exams:
- Search Advertising
- Display Advertising
- Mobile Advertising
- Video Advertising
- Shopping Advertising
The performance requirements for Premier Partner Status require the agency to provide measurable proof that they achieve consistent ad revenue and online growth for their clients. Additionally, the agency must show that it can maintain a customer base that is continuously growing. In assessing performance, Google examines an agency’s track record for:
- Client revenue growth
- Overall revenue growth
- Client retention
- Growth in the number of advertisers
For example, even to earn basic Partner status, a company must demonstrate a 70% or higher optimization score. This score is just one of several metrics that Google evaluates to determine if a marketing team goes above and beyond to help their clients reach sustainable success.
What are the Benefits of Google Premier Partner Status?
As you can imagine, Premier Partner Status is a major accomplishment in and of itself. It’s an honor simply to have V Digital Services named as one of the few Google Premier Partner agencies in Arizona. Still, we are also thrilled to be able to even better serve our clients through access to the benefits of the Google Partner program.
As a Premier Partner, benefits include:
- Education and insights that include information about new products, training certifications, consumer insight reports, and upcoming product betas.
- Advanced Ads support features exclusive access to product resources to support our clients’ success.
- Useful tools for maximizing our clients’ advertising budgets
For our current and future clients, the Premier Partner badge confirms that they have chosen the right marketing team to propel them towards their goals. Regardless of what you’re hoping to achieve with Google advertising, you want to be confident in the agency you’re partnering with – and our status as a Google Premier Partner makes it clear that you’re making an outstanding decision and investment in your future.
V Digital Services: Your Google Certified Partner in Digital Marketing Innovation
VDS is a Google partner agency serving a broad range of clients with tailored digital marketing solutions, supporting businesses of all types and sizes to pursue their unique goals. If you’re already one of our clients, you know that we are a team of creative, solutions-oriented experts with a passion for digital marketing. So, our Premier Partner Status is genuinely just the icing on a cake that we’re already incredibly proud of – and of course, the benefits we can share with our clients are a huge plus.
Learn more about how our Premier Partner perks, including access to the newest updates and technology, can set you up for marketing success. And for more information about how V Digital Services has continued to be one of the industry’s leaders in innovation, creativity, and growth, you’re always welcome to chat with one of our team members.