Category: Local SEO

When it comes to marketing in the digital age, search engine optimization (SEO) is the bread and butter. It helps you generate and convert leads in the vast online ecosystem. Otherwise, you’ll end up like 90.63% of pages that do not get any organic traffic from Google. As a multi-location establishment, your SEO efforts focus [...] KEEP READING

In the digital age, where customers are just a click away from finding your business, mastering local Search Engine Optimization (SEO) has become essential now more than ever. Whether you’re a cozy café in Seattle or a nationwide retail chain, a strong online presence can directly influence your success. But what happens when your business [...] KEEP READING

Google has presented a new round of updates for the Google Business Profile (formerly Google My Business) posts feature, including a carousel for multiple images and videos as well as a new feature for Product Posts. These are new and exciting features that are sure to drive actions on the Google Business Profile platform, as [...] KEEP READING

While circumstances may have us working from home and the holidays may have us up in spirits, what other way to pass the time or keep spirits up than with a read about Google Business Profile (formally Google Business Profile) Attributes and a hot cup of tea. Excellent. I hope you’re ready. Google Business Profile [...] KEEP READING

Search engine optimization (SEO) is a constantly evolving, dynamic field, keeping brands and businesses on their toes – that is, if they want to maintain their rankings. In the past, local businesses could get by without keeping up with the latest trends in SEO for local search.  But with the increasing presence of businesses online, [...] KEEP READING

Citations & Directories? What are these, how do you acquire them, and what is their value? You already know that local SEO is a central factor in the success of your digital marketing strategy and that when you’re learning how to improve local search rankings, there are a few different things you can try. One [...] KEEP READING

Google Maps is the world leader for online maps, being used by millions of individuals on a daily basis to help them get where they need and desire to go. In the past year, Google has really put a high emphasis on new end-user engagement features within the maps platform. These new features continue to [...] KEEP READING

The Internet is sometimes seen as a democratizing force. All you need is an Internet connection and a URL, and you can access almost any website or webpage without issue. Because of its equalizing nature, the Internet has also been a boon for small businesses. Before the rise of the web, small businesses looking to grow had [...] KEEP READING

Did you know that 93% of consumers use online searches to find local businesses in their area? And of these, more than a third were conducted daily – that’s a massive opportunity you can’t afford to miss out on.  More than likely, you already know that getting your business “found” online (by the right people [...] KEEP READING

Maintaining a good reputation has always been a foundational component of building a successful business. But nowadays, your brand’s reputation goes much further than the conversations taking place in your local community – in our digital era your online reputation can make or break your business. What is an Online Reputation? Your online reputation, also [...] KEEP READING