Category: Local SEO

Google Business Profile Posts: Related to Your Search & New Features
Google has presented a new round of updates for the Google Business Profile (formerly Google My Business) posts feature, including a carousel for multiple images and videos as well as a new feature for Product Posts. These are new and exciting features that are sure to drive actions on the Google Business Profile platform, as [...] KEEP READING
How To Use Attributes To Enhance Your Google Business Profile Listing
While circumstances may have us working from home and the holidays may have us up in spirits, what other way to pass the time or keep spirits up than with a read about Google Business Profile (formally Google Business Profile) Attributes and a hot cup of tea. Excellent. I hope you’re ready. Google Business Profile [...] KEEP READING
New Trends in Local SEO for 2023
Search engine optimization (SEO) is a constantly evolving, dynamic field, keeping brands and businesses on their toes – that is, if they want to maintain their rankings. In the past, local businesses could get by without keeping up with the latest trends in SEO for local search.  But with the increasing presence of businesses online, [...] KEEP READING
How to Acquire Local Search Citations to Improve Your Business SEO
Citations & Directories? What are these, how do you acquire them, and what is their value? You already know that local SEO is a central factor in the success of your digital marketing strategy and that when you’re learning how to improve local search rankings, there are a few different things you can try. One [...] KEEP READING
How Google Maps Explore Feature Can Benefit Your Business
Google Maps is the world leader for online maps, being used by millions of individuals on a daily basis to help them get where they need and desire to go. In the past year, Google has really put a high emphasis on new end-user engagement features within the maps platform. These new features continue to [...] KEEP READING
Why Google is Being Called the New “Homepage” for Local Businesses
The Internet is sometimes seen as a democratizing force. All you need is an Internet connection and a URL, and you can access almost any website or webpage without issue. Because of its equalizing nature, the Internet has also been a boon for small businesses. Before the rise of the web, small businesses looking to grow had [...] KEEP READING
On-Page SEO Checklist for Local Businesses
Did you know that 93% of consumers use online searches to find local businesses in their area? And of these, more than a third were conducted daily – that’s a massive opportunity you can’t afford to miss out on.  More than likely, you already know that getting your business “found” online (by the right people [...] KEEP READING
Online Reputation Management
Maintaining a good reputation has always been a foundational component of building a successful business. But nowadays, your brand’s reputation goes much further than the conversations taking place in your local community – in our digital era your online reputation can make or break your business. What is an Online Reputation? Your online reputation is [...] KEEP READING
Google’s Pigeon Update – A Look Back on it Impact
  When the Google Pigeon update launched in mid-2014, it was (and still is) one of the most significant changes to the local search algorithm. Google Pigeon significantly shifted how local businesses ranked in organic search and aimed to improve users’ overall local search experience.  Several years after the Google Pigeon algorithm update, plenty of [...] KEEP READING
Google Business Profile Simplifies Review Management for the Ambitious Multiple Business Owner
Google Reviews Most business owners today don’t share the same opinion about their reviews. Some simply take reviews with a grain of salt, some don’t worry or care about reviews at all, and some treat reviews as life or death for their business. The truth is, reviews are the one true insight into how your [...] KEEP READING