This blog post from V Digital Services explains how to design effective lawyer websites and showcases three real-world examples. It outlines four foundational elements for legal website success: clear website goals, well-written content, attractive design, and streamlined user experience, then demonstrates these principles through detailed analysis of West Coast Trial Lawyers, McClellan Law Firm, and Ogilvie websites.
Overview
This blog post from V Digital Services explains how to design effective lawyer websites and showcases three real-world examples. It outlines four foundational elements for legal website success: clear website goals, well-written content, attractive design, and streamlined user experience, then demonstrates these principles through detailed analysis of West Coast Trial Lawyers, McClellan Law Firm, and Ogilvie websites.
Best Lawyer Websites for Design & Function
Best Lawyer Websites for Design & Function V DIGITAL SERVICES BLOG Straight From The Pros Best Lawyer Websites Website Development Posted by Taylor West On January 5, 2021 In any industry, a high-quality website is vital for success – but that is particularly true for those belonging to the legal field. And although legal website designs require certain specialized considerations, like all online content, they should engage the user, deliver key information, and highlight the distinctive branding. Clarity and a sense of professionalism are consistently present on the best attorney websites. Ultimately, the goal is to communicate to users that they will be in highly capable hands should they choose to work with that law firm. However, that doesn’t mean that you’re limited to the same bland and boring lawyer website templates that every other firm is using. In fact, you’re likely to find far more success with a design that’s tailored specifically to your goals and branding, rather than an overly generic template. Your goal is to set your law firm apart from your competitors – and what better way to do that than with an attractive and engaging website design? We’re breaking down some of the best lawyer websites online today, highlighting exactly what works – and what doesn’t – so you can see all of the most effective elements in action. Plus, we’ll cover what you need to know about how to design an attorney website, so you’re well-prepared to put your web design inspiration to good use as soon as possible. How to Design a Legal Website: The Basics Before we can jump into our favorite well-designed legal websites, let’s talk about what makes a high-quality site work. As mentioned, there’s not necessarily just one way to create an excellent lawyer website. On the contrary, aiming for a unique design that helps your firm stand out should be your goal. However, there are some common elements that are consistently present on highly successful attorney sites. Think of these as the building blocks of your website’s foundation, a necessary start to constructing a site that will achieve your goals: A clear website goal What is the purpose of your website? Usually, an attorney site is striving to convert the online user into a paying client. In order to do that, you must first demonstrate exactly why the user needs your firm in particular and how you can make a difference in their situation. So, the goal of your website could easily be multi-layered, depending on the type of law you practice and your target audience. Regardless, every part of the design process should keep this goal front and center. Well-written website content Hiring a lawyer is a big decision for any consumer, which makes it extremely important that you position your firm as one that can be trusted. Quality content is key, written in a professional tone, and free from errors. Keep in mind that while your content should be informative and maintain a knowledgeable tone, you want to avoid patronizing your audience. An attractive design It seems that it should go without saying that an excellent website takes aesthetics into consideration, but you would be surprised to learn just how many sites forget the importance of a visually-pleasing design. When the website looks good, it appeals to the user and helps to present your firm as professional and proficient in your field. In contrast, a poorly-designed site that’s unpleasant to look at can easily deter a user from further engaging with your brand. A streamlined user experience When online users are searching for a legal firm, the last thing they want is to encounter a site that forces them to jump through hoops just to find basic information. As important as form is, function is equally so: so, make sure that users can move through your site with ease (including on mobile devices). For many users, their experience with your site will shape their expectations for what it will be like to work with your firm. If dealing with your website is a hassle, they’re likely to assume that hiring you as an attorney will be as well. Looking at our list of must-haves for a solidly-designed legal website, it might seem like an overly obvious collection of elements. But even so, it’s easy to get derailed from the core purpose of your website during the design process. By making these four elements a top priority at every stage of web design and execution, you’ll stay on track to an exceptional final product. The Best Lawyer Websites to Inspire Your Design Now that you have a better idea of what a first-rate attorney website should have, you’re ready to dive into some real-life examples. There’s no doubt that there are a plethora of high-quality legal websites out there, but we’ve assembled a collection of the ones that particularly stand out for their impressive designs. Our list of the best legal website designs covers a broad range of styles and branding, giving you plenty of inspiration to draw from. West Coast Trial Lawyers With a clean design and easy-to-understand navigation, the West Coast Trial Lawyers homepage is a fantastic example of functionality. In the top right-hand corner, the navigation bar gives users quick access to key pages. The law firm’s phone number is prominently displayed, so even a cursory glance ensures that a user can spot the contact information. As your eye moves around the rest of the home page, you see that the firm wastes no time showcasing their confidence in their abilities. Rankings from Google, Yelp, and Facebook are front and center, with rotating client testimonials directly below. Additionally, a color-blocked box highlights the firm’s amount of money won in trials so far, adding a specific wow-factor to the website. Finally, users can do a quick read-through of the benefits of choosing the West Coast Trial Lawyers, which helps the firm stand out from any other options the user may be considering. And of course, positioning the promise for a “Free consultations/no fees until we win” in a floating bar that follows you as you scroll makes sure that the user knows they have nothing to lose by contacting the firm. McClellan Law Firm The website for the McClellan Law Firm is a shining example of the power of thoughtful details, from the excellent portrait photography to the buttons’ rollover effects. The color scheme exudes a sense of professionalism, while attention-grabbing headlines inform the user that this firm is one that has a proven track record of success. Much like the previously-mentioned site, McClellan Law Firm’s home page is designed to direct the user to their biggest achievements: multiple awards and honors from industry publications, as well as the millions of dollars they’ve won on behalf of their clients. Everything about this page is tastefully done, including the letter spacing, font choices, and the incorporation of images. Contact information is easily accessible, and the homepage includes a straightforward contact form for users interested in the free consultation. Ogilvie When it comes to designs for attorney websites, Ogilvie is one that completely breaks the mold in a wonderful way. The site is modern and stylish, commanding attention and immediately showing the user that Ogilvie isn’t just any old law firm. Striking in its simplicity, the aesthetic design makes a strong first impression on both desktop and mobile devices. Large images take up a considerable amount of page real estate, balanced by minimal but effective text. For many users, this approach can be a savvy way to demonstrate that Ogilvie is a firm that doesn’t waste time with too much talking; instead, they get straight to the point. Depending on your target audience, this could be a smart approach to establishing a unique branding. There are several clear CTA (call to action) buttons throughout the site, each of which highlights in yellow when you hover over it. The effect both draws the eye and encourages the user to click, following a path that will ideally lead them to the point of conversion. Jones Foster The sleek, minimalistic design of the Jones Foster firm website brings new meaning to the concept of understated design. Presented entirely in grayscale, the site communicates a feeling of sophistication and luxury, which is fitting when you consider its target audience of high-income business professionals. One of the benefits of such a clean website is the impressively-fast loading time, which contributes to a positive user experience. Also, because site navigation is based on a grid system, the majority of users will have no trouble finding the information they need. The site is contemporary, upscale, and refined, successfully conveying the law firm’s branding. Arnold & Itkin Trial Lawyers As practitioners of maritime law, the attorneys at Arnold & Itkin already stand out from competitors. Even so, their website design makes sure to capitalize on their highly specialized areas of practice, from the color scheme and images to the subtle animations. You can’t help but be immediately drawn to the word “victorious” because its font size , color, and position make it virtually leap off the page. From the second the page loads, you’re already associating victory with the Arnold & Itkin law firm – and that’s no accident. As the centralized text refreshes, simple but effective descriptors appear, communicating that this is a highly successful and confident firm. One of the unique features of the design of this legal page is the inclusion of video players. One player highlights one of the firm’s most notable cases, while others are used to deliver client testimonials. Not only does this have the effect of humanizing the firm, but it also leaves a lasting impression on the user. Finally, having a wealth of information just a click away ensures that the user will have no difficulty in locating the details they’re looking for, increasing the odds that they’ll continue to move forward towards building a relationship with the firm. Connect with Design Professionals for Help with Your Attorney Website One of the most important things you’ll do for your business is investing in a high-quality, well-designed website, no matter what industry you’re in. But for law firm websites, building a professional, distinctive site is especially imperative. V Digital Services has the expertise and skill necessary to design, build, and launch your website, helping your law firm get on firm ground in the digital landscape. A solid online presence can help you grow and expand your practice, putting you in the position to achieve your goals and find long-term success. Together, we can combine your firm’s brand identity with our creativity and technical ability, resulting in a website that exceeds your expectations. Contact the V Digital Services team for a free quote for your website build today. Featured Image: Sergey Nivens /Shutterstock Facebook Twitter LinkedIn Print Email Taylor West VP of Agency & Client Services As the VP of Client and Agency Services, Taylor is responsible for the oversight of all fulfillment departments and client services team while also keeping close relationships with all partner sales and O&O sales. Taylor’s instrumental influence in the development and success of V Digital Services has been recognized nationally with boundless awards and achievements as he continues to lead the agency, committed to an integrity-based approach and providing clients with personalized, high-touch service. Connect on LinkedIn 1 comment Toda persona que haya sufrido un accidente sin ser el responsable, tiene derecho a demandar una compensación por el daño ocasionado. Si este es tu caso, en Abogados de Accidentes Ahora en San Bernardino, contamos con un equipo de abogados con amplia experiencia, que puede defenderte y ayudarte a obtener una indemnización. 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Frequently Asked Questions
What are the four key elements of a high-quality lawyer website?
According to the post, the four key elements are: a clear website goal (converting users into paying clients), well-written professional content free from errors, an attractive and visually-pleasing design, and a streamlined user experience that works seamlessly on mobile devices.
Why should law firms avoid using generic templates?
The post states that you're likely to find far more success with a design tailored specifically to your goals and branding rather than an overly generic template. A customized design helps set your law firm apart from competitors.
What makes West Coast Trial Lawyers' website effective?
The site features a clean design with easy navigation, prominently displayed phone number, rankings from Google/Yelp/Facebook, rotating client testimonials, a color-blocked box highlighting trial winnings, and a floating bar promoting free consultations with no fees until winning.
How does Ogilvie's website design differ from traditional lawyer websites?
Ogilvie's website breaks the mold with a modern, stylish design that uses large images with minimal but effective text, demonstrating that the firm gets straight to the point rather than using excessive talking. The design works well on both desktop and mobile devices with clear yellow-highlighted call-to-action buttons.
What tone should legal website content maintain?
Content should be written in a professional tone, free from errors, informative and knowledgeable, but avoid patronizing the audience. The goal is to position the firm as one that can be trusted.
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