What is Programmatic Advertising In 15 Seconds

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Precision Targeting

Programmatic Buying is online display advertising that is aggregated, booked, analyzed and optimized via demand side software interfaces and algorithms. This strategy not only includes RTB (Real Time Bidding), but also non-RTB methods such as Facebook Ads API and Google Display Network.

Guaranteed Performance

With an enhanced understanding of how your customers engage on social media, we can create micro-targeted campaigns on your behalf, reaching a hyper-relevant segment of your customers.

Frequency Targeting

Control how often a user sees your ad and increase or decrease that frequency

Behavioral Targeting

Direct your ad to users based on their tracked online behavior and interests.

Content Targeting

Show your ad only to users viewing content which is relevant to your target audience.

Demographic Targeting

Direct your ad to users based on gender, age group and/or income level.

Day Parting

Make your ad visible to users only at specific times of day.

Geographic Targeting

Show your ad only to users in a specific geographic area, such as by country, state or city, down to zip code level.

Are you ready to place your ad in front of customers who are looking to buy?

Latest Paid Media Blog

How to Build a More Targeted Audience with Paid Media in 2020

  • Posted by James Reade
  • On January 10, 2020
  • paid media, social media ads, social media paid campaign
Social media is enjoying something of a golden age. Over 45 percent of the world’s population uses networks like Facebook and Instagram, or almost 3.5 billion people. What’s ironic is that this enormous popularity represents both social media’s greatest advantage and biggest challenge to retail marketing. On one hand, it offers access to larger numbers […]
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