- Posted by Trevor Weitzel
- On September 19, 2016
- Brand, Demographics, Facebook Campaign, Social Media Campaign, Social Media Marketing, Statistics, Target Audience
There’s simply no getting away from the fact that Facebook is a huge part of the life of any business these days. From small companies with less than 10 employees, to big corporations with thousands of workers and multi-millions of dollars in annual revenue, social media is incredibly important.
As a small business owner, you can’t afford to spend a ton of money trying to figure out what works best on Facebook though. You need to find your Facebook target market in a cost-effective manner and make sure that they’re getting your message.
3 Tips for Understanding Demographics
While it might seem tricky at first, understanding Facebook demographics really isn’t all that difficult. Once you get the hang of it, you’ll be able to increase revenue and use your marketing money wisely when creating Facebook ads.
#1 Know Your Brand
To really sell a product or get customers for your service, you need to know who is interested in what you’re offering. When you’re doing that, some common sense is the best place to start.
For example, if you’re selling homes, you don’t need to be targeting teenagers and people in their early 20s. Instead, you’re looking for people closer to that coveted age group between 30 and 50 as they make up the majority of people looking to buy homes.
#2 Find Your Demographics
Once you understand your brand and have a general picture of the audience you should be looking to target, delving deeper and using demographics can help you get to the next step. You need to do this because without a targeted search, you’ll be paying more for ad campaigns that earn less business.
Using the example of selling homes, you’ve already figured out that most of your customers are between the ages of 30 and 50. Now, you can use specialized data to target customers likelier to be interested in the homes you are selling.
That means that if you’re selling homes that are very expensive – estates over $1,000,000, let’s say – you’ll be looking for a wealthy clientele. For the most part, those will be people with professional jobs, college educations and families.
From there, you can market to the right people in your specific area by zip code through Facebook. Just make sure you don’t limit yourself too much with a range that’s overly narrow. After all, somebody could be willing to work with you even if they’re two or three zip codes away.
#3 Review Stats Regularly
To get the most out of Facebook ads and marketing, you need to evaluate how you’re doing often. Even if you’re using an ad agency, you need to check stats and monitor how many clicks are turning into real dollars.
Switching your strategy, as needed, will always be an important part of a successful long-term marketing plan.
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Contact V Digital Services to learn more about how to target an audience with Facebook ads. V Digital Services can also help you with a variety of aspects related to online marketing, social media and growing your online business presence.