- Posted by James Reade
- On October 23, 2017
Display advertising is at its best when the targeting and messages of your ads are aligned with your customers at each point in their journey with your brand. With proper planning and optimization, your display ad campaign can grow your brand’s power among a highly-qualified customer audience.
Doing It Right
With an enhanced understanding of how your customers engage on social media, we can create micro-targeted campaigns on your behalf, reaching a hyper-relevant segment of your customers.
Research & Analysis
As display advertising allows us to target users in many different ways, we research the type of audience that is most likely to convert. Your dedicated specialist will utilize industry knowledge and Google insights to determine how to access the right users at just the right moment, ensuring your campaign achieves your personal business objectives.
Plan & Design
When we’ve determined the best way to access your audience, your dedicated Paid Specialist works with our design team to create imagery for the display campaign, video for your YouTube campaign, and creative content for the Gmail campaign and landing page.
Measure & Improve
Our specialists excel at analyzing data and making informed and knowledgeable decisions throughout the lifetime of your campaign. Our high-touch approach ensures that your campaign is fully optimized and produces the results you need to deliver the desired ROI.
What Do You Get With Display Advertising Campaigns?
- Click to call ads give your mobile users a direct link to your phone number
- Our creative teams will build compelling imagery to share your voice with a new audience
- Sell products with the most engaging product detail ad formats
- Share more complete and captivating messages using video ads produced by our teamsShare your promotions with users in their gmail inboxes while they’re looking for deals
- Direct your ad to users based on their online behavior and interests or who are currently inmarket for your product
- We’ll use your website visitors and email lists to find more potential customers by combining hundreds of data points into a lookalike audience
- Direct your ad to users based on gender, age group and/or income level
- Make your ad visible to users only at specific times of day with ad scheduling
- Show your ad only to users in a specific geographic area, such as by country, state or city, down to zip code level