CASE STUDY
INDUSTRY: Automotive
CLIENT: Recochem
Need:
Recochem was looking to drive leads for Fleet purchasing of their various automotive fluid lines at a national level. The clients primary goal was conversions on their website.
1957
LEADS
$16.31
COST PER LEAD
37.87%
CONVERSION RATE
Strategy:
Our Paid Media experts devised a plan to meet the client’s goals with a strategy that chose keywords that focused both on the Specific Product names they offer as well as related terms for trying to improve fleet management costs around automotive fluids. Campaigns were optimized based on which ads and keywords were driving the most calls.
The Results:
Based on the strategies implemented above, these were the results of our campaign.
5,460 Clicks
147,936 Impressions
3.69% Click Through Rate
$6.28 Average Cost Per Click
2.6 Average Positions
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