CASE STUDY
INDUSTRY: Legal
CLIENT: Halunen Law
Need:
Halunen Law has long been a leader in the realm of employment law, specializing in wrongful termination, whistleblower, and discrimination cases nationwide. In recent years, they’ve been extending into the hyper-competitive world of personal injury law and they needed help to gain traction.
26%
MORE SESSIONS
29%
MORE ORGANIC CONVERSIONS
376%
MORE ORGANIC IMPRESSIONS
Strategy:
Halunen Law’s strategy started with a new web build focused on creating a fantastic user experience and allowing for long-form page content that could support and accommodate our keyword targeting for organic SEO. Accompanying the new web build was a custom Organic SEO strategy, which focused on creating engaging content and high-quality backlinks to help the new site rank for specific types of personal injury cases, breaking the broad “personal injury” vertical into areas where Halunen could more easily compete. Layered on was a phenomenal Google Ads strategy, which included display ads to create brand recognition for Halunen as well as search ads with conversion-optimized landing pages built out for each ad group corresponding to the different types of personal injury law being targeted.
The Results:
Based on the strategies implemented above, these were the results of our campaign.
Increased paid search impressions by 463.5%
295% more local map views
9% increase in phone calls
100% more paid search clicks
1,002 Keywords in the top 100
Ready for Some Big Returns?
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