Our Results Driven Approach Delivers
The majority of competitors utilize automation to manage accounts which increases bid spend and deliver poor results compared to VDS.
01
Campaign Development
Budgets
Bid and budget management strategy development.
Keywords
Rigorous keyword analysis and optimization.
02
Targeting
Competitors
Competitor analysis, competitor conquesting, and competitive landscape research.
Audience
Target audience research and development.
03
Creative
Professional copywriting
Professional ad development, copywriting and optimization.
Ad Alignment
Campaign objective and ad type best practices.
04
Campaign Management
Performance
High touch campaign optimization strategy.
Testing
Audience testing and management strategy.
Paid Media Services Focused on Your Success
We deliver custom, performance-based paid media services, measured against true business outcomes.
Ready for Some Big Returns?
Expected Results
Based upon the strategic tactics outlined above, this is what you can expect from our team:
Campaign structure and industry best practices.
Competitor analysis and competitor conquesting.
Rigorous keyword analysis and optimization.
Professional ad development and optimization.
Bid and budget management strategy campaign optimization strategy.
Best practices.
Optimize campaign monthly.
Our Clients Experience Results with Paid Media
1.7B /yr
IMPRESSIONS
12.1M /yr
CLICKS
6.7M /yr
CONVERSIONS
V Digital Services — Dallas, TX
2030 Main St Suite 410a, Dallas, TX 75201
★★★★★
May 3, 2017
They've always taken good care of us. Effective recommendations, good creative, and timely follow up and support.
★★★★★
May 2, 2017
The Dallas Observer has been a great way to expand the reach of our business
★★★★★
May 2, 2017
These folks are the absolute best. They work with us on the project and help us manage the deadline ... namely Holli Sideweber and Kait Sutton. They don't call me 12 hours before a deadline and tell me, "Hey, you have an ad dead-lining tomorrow, do you have my copy?" They take a lot of the project management off us and even take on some of the production and copy generating ideas for me to approve or modify. I would recommend them in the highest way possible.
★★★★★
Apr 29, 2017
The Dallas Observer digital team is GREAT to work with, and they have a variety of options to help my clients grow the exposure and awareness of their businesses in the market!
★★★★★
Apr 28, 2017
Helping small and medium business be found when customers are looking in their immediate area for local products or services. It's a great service at a great price!
★★★★★
Apr 28, 2017
The Dallas Observer's Digital agency has helped our google search reach people from all areas. I recommend using their SEO program to help your business grow.
Learn More about Paid Media
COST EFFECTIVE
Because you only pay when a user actually clicks on an ad and reaches your website, it can be a good value for your money. You can choose to spend as much or as little as you like.
MEASURABLE
PPC campaigns can be set up to measure effectiveness. You can determine exactly how much your return on investment is by testing ad groups.
IMPACTFUL
You will see the impact of your Paid Media efforts almost immediately.
WHAT IS PAID MEDIA IN 15 SECONDS
Looking for more solutions?
For businesses searching for a highly effective and efficient option for digital advertising, nothing can compare to paid media campaigns.
With the power of Paid Media (SEM), you’re able to put your brand in front of the right people at the right time, capitalizing on relevant searches to connect with customers. It’s a win-win tool: your business gains valuable traffic from interested online users, while consumers benefit from finding a brand that’s offering exactly what they’re looking for.
Our Paid Campaign Process and Strategy for Success
What makes V Digital Services one of the leading SEM agencies in the industry? We’ve spent years refining our approach to SEM, developing a four-part process that delivers success across the board.
01
Campaign Strategy
First, our digital marketing team will work with you to develop a plan of action that addresses your unique goals and challenges. Together, we’ll outline your short- and long-term campaign goals, taking your target audience, budget, and other factors into consideration. Once we know exactly what you want to achieve, we’ll tap into our collective experience and knowledge to help you get there.
As we assemble your personalized marketing strategy, we’ll set up systems for conversion tracking, geo-targeting, and more. As a result, you’ll always know exactly what we’re doing – and how well it’s working.
Doing It Right
With an enhanced understanding of how your customers engage on social media, we can create micro-targeted campaigns on your behalf, reaching a hyper-relevant segment of your customers. Ultimately, our mission is to be the full-service search engine marketing company that you can turn to for fast results and unmatched service – all while helping your business make the most of your Paid Media budget.
02
Keyword Research
High-quality keywords are the foundation of effective search campaigns, and our search marketing company hones in on the words and terms that will ensure customers can find you online. We aim to find an ideal balance of low cost and high conversion, providing the best return on investment for our clients.
At this stage of the process, we’ll work on setting your budget, managing bids for pay-per-click (PPC) keywords, and selecting the ideal keyword match types to maximize performance.
What is search engine marketing (SEM)?
SEM is how you get your products and services visible in search engine results pages (SERPs) via paid search ads. There are many different components to SEM.
- Customer Journey Mapping
- Marketing Automation
- CRM Marketing Processes
- Affiliate Marketing
- Persona-Based Marketing
- Event Sponsorships
- Integrated Campaigns
03
Testing and Implementation
Once it’s time to begin executing your online marketing strategy, you’ll have the advantage of our diverse team of talents. From writers that can produce engaging, action-inspiring content to SEO professionals that can boost your website traffic, V Digital Services has an expert to tackle every task.
Then, we’ll utilize our strategic testing methods to assess the campaign content and structure that performs according to your goals and expectations. Before anything, we want to be completely confident that your marketing efforts will be well worth it. Our team evaluates for conversion and response rates so that your website doesn’t simply show up in search results – it earns its fair share of clicks and actually seals the deal with customers.
04
Tracking and Optimization
Finally, your Paid media campaign is off and running; but V Digital Services hasn’t finished our work yet. Once we’ve put the plan into action, we immediately begin utilizing detailed campaign conversion and revenue tracking tools to gather real-time data. With that information in hand, our search marketing experts are equipped to make important refinements to the larger strategy.
Constant optimization is a must for an effective online marketing strategy and is the key to gaining a competitive edge in a fast-moving digital world. Because our team never stops working on perfecting your SEM strategy, your campaigns will pay off with maximum ROI.
Professional Paid Media services from an expert team
With our extensive experience and skill, the V Digital Services team can provide you with the search engine marketing solutions to meet and exceed your goals. Using our industry-leading paid search campaign strategies, we’ll help you develop, implement, and assess the marketing measures that align with your business goals.
QUICK FAQ
Promote brand awareness, direct-response, and customer loyalty. Control your online presence and message with compelling combinations of dynamic text, image, social media, and video ad formats. Leverage powerful tools to measure performance, identify trends, and get to know your online audience. Focus your advertising dollars by measurable success factors such as volume of calls, leads, or sales. Rely on an expert team of specialists to construct result-driven ad strategies using the latest features and technology, all while maintaining your company’s voice.
Weapon sales or usage; Drugs or drug related content
Our team manages millions of dollars of Pay Per Click spend every year allowing us to have high level experts, with a strong understanding of what works. In order to achieve success with search engine marketing you must monitor and track your campaign. We have industry experts and all the necessary tools to track and monitor your campaign’s true performance goals. We also make sure you’re only spending the dollars you allocated to this effort and your driving relevant clicks that will/should convert into real business.
While some clients see returns on campaigns immediately after we begin, most see returns during our ongoing optimization processes. 3 months is a realistic goal since your campaign needs to build and capitalize on an audience at all stages of the buying cycle.
Ready for Some Big Returns?
Grow Your Visibility. Grow Your Business.
While the customers you have are valuable, every brand needs to grow its customer base to survive.
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