Transform Your Marketing
Programmatic ad buying can completely transform the way you market your brand – you just need to be ready to seize the opportunity.
POWERED BY AI AND MACHINE LEARNING TECHNOLOGY
Programmatic advertising works exceptionally well for devising micro-targeting campaigns. Additionally, it is an exceptionally cost-effective method that gives you complete control over your spending and implementation.
V Digital Services is a programmatic advertising company with extensive expertise and proven success, working closely with our clients to successfully merge this and other digital strategies for sustainable success. Our knowledgeable team will take on the task of managing your programmatic marketing efforts, maximizing ad performance, and helping you achieve measurable results.
What is Programmatic Advertising?
Programmatic advertising is an automated approach to the purchase and sale of online ads. This strategy uses automation to aggregate, book, analyze, and optimize online display advertising and includes methods such as RTB (real-time bidding), private marketplaces (PMP), and programmatic direct.
HOW DOES PROGRAMMATIC ADVERTISING WORK?
Machine learning and AI technologies tap into various algorithms to learn user behaviors, which then allows marketers to target and optimize their campaigns for a specific audience in real-time.
The system of programmatic ads has three key components:
SUPPLY SIDE PLATFORM
The sell, or supply, side platform (SSP) is the software that is used by publishers selling ad impressions in real-time.
The demand-side platform (DSP) is the software that enables advertisers, brands, and marketing agencies to automatically buy ad inventory across various programmatic advertising platforms.
Ad exchanges are the meeting point between the SSP and DSP.
Keep in mind that buying digital advertising space hasn’t become 100% automated with programmatic ads. Rather, programmatic buying is designed to streamline certain parts of the process to give human marketers the ability to better optimize their ads.
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BENEFITS OF PROGRAMMATIC ADVERTISING
So, why should you be interested in programmatic media for marketing your business? Not only is it a strategy that your competitors are probably (read: definitely) using, but it also offers an impressive range of benefits, including:
A DATA-DRIVEN APPROACH TO DIGITAL MARKETING
When you invest in automated ad buying, you gain the advantage of a wealth of data to drive your decisions. Both the buyers and sellers in programmatic marketing benefit from this invaluable information, as it eliminates the guesswork from the ad buying process as a whole.
LESS WASTED AD SPEND
Programmatic technology relies on machine learning, which can work wonders for the efficiency of your next online advertising campaign. When the success of a given campaign is optimized by artificial intelligence, ineffective efforts are dramatically reduced.
What if you could guarantee that the perfect ad would appear in front of the exact online user it was intended for at just the right moment? That is exactly what is possible with programmatic advertising campaigns. You can refine your targeting according to an impressively wide range of tactics, allowing you to narrow ad placement down to a particular audience segment with ease.
Our Clients Experience Results with Programmatic Ads
CAPITALIZE ON PROGRAMMATIC MEDIA BUYING WITH SERVICES FROM V DIGITAL SERVICES
Even as programmatic ad tech is still being perfected, it has rapidly become one of the most in-demand mediums for digital marketing. It is easy to see why: it offers a less stressful ad buying process and gives brands better ROI and more successful ad campaigns. And it does all that with less of your time and money.
When you are preparing to get started with programmatic display advertising, you want to have a resourceful, knowledgeable team on your side.
V Digital Services facilitates customized solutions for brands interested in programmatic ads, providing the flexibility you need to create a strategy that fits your unique needs and goals. As a full-service digital marketing agency, we can also integrate programmatic marketing with a diverse range of other tactics to accelerate your results.
Get more information about our programmatic advertising services and what they could mean for your business when you connect with V Digital Services today.
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Programmatic Marketing FAQs
The cost of programmatic display ads can vary significantly, depending on several factors (including the quality of ad inventory, specificity of targeting, industry, ad placement, and format). But even with a conservative budget, you can see major benefits.
Once you learn how programmatic advertising works, it is easier to recognize one of its biggest advantages: the ability to target extremely specific segments of your target audience. You can set rules that are based on user behavior, content, demographics, time of day, geographic location, and more.
The platforms used to reach these audiences are:
- Targeted Display: Delivered across the top 5,000 US websites.
- Email: Dedicated email blasts based on programmatic audience targeting.
- Device ID Targeting (display or social campaigns): Target mobile devices based on foot traffic data at local businesses or zip codes.
- Programmatic Radio: Target your audience on Spotify, Pandora, iHeart, and more.
- OTT (Streaming TV): Reach cable cord cutters who are watching TV via apps (think Hulu, etc).
Google Ads gives you ad placement access to all pages within the Google display network system. However, programmatic advertising itself is not limited to Google as its only ad inventory provider. With programmatic marketing, you can tap into Google’s ad network and other ad exchanges like Amazon, AppNexus, and others.
Google’s inventory is mostly Search based while Programmatic Advertising is audience data based on websites visited and purchase history.
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