Please complete the requested information required for the Paid Campaign process.

Note: This is NOT a Paid Recommendation form. Please submit all Paid Recommendation & Requests through the form here. This form is required to submit all assets needed to begin a Facebook ad campaign build.

Your Information

Rep Name*

Rep Email*

Reporting Email Recipients*

Provide all email addresses that you would like included on the Reporting updates for this client.

Choose City*

Client Information

Client's Industry*

Does your client promote the sale or use of any the following?

Client Name*

Client Email Address*

This email will be used to send any direct communication to the client.

Client Website URL*

Provide client's website to review for Ad Copy and Targeting info

Client Facebook URL*

VDS will request access to Client's Facebook Page. Client must accept the request see instructions

How To Grant Facebook Page Access

Client Instagram URL

If the Client's instagram is not linked to their Facebook Page, please provide this URL as well

Existing Agency Client:*

Yes
No

Does the client have a current Paid Media, Organic, Or Social Media Management order?

Campaign Information

Order ID (From Run Sheet)

Gross Booked Budget For Paid Campaign:*

**Booked budget should be total booked & management fee % AKA "Total Gross"

What are the Run Dates for the Paid Campaign?

Paid Campaign has Fixed Start and End Dates
Paid Campaign has a Fixed Duration (E.g. 30 Days, 14 Days, Etc.)

Launch Date*

A minimum of 2 business days lead time is required from when the order is booked, all required assets are provided, and all access for tracking is confirmed.

End Date:*

A minimum of 2 business days lead time is required.

Paid Campaign Duration

Please provide the detail on the length of the Flight.

Please submit a Paid Recommendation here

Campaign Objective*

Ads Must Run From Client's Page*

Based on the Campaign objective you selected, ads must run from the clients Page directly.

Client's Page

Does the Client Have Multiple Locations?*

Single Location
Multiple Locations

Key Performance Indicator (KPI):*

Likes, Comments, Shares

Key Performance Indicator (KPI):*

Page Likes

Client must accept the Agency Request for Admin Access to the Page.

Key Performance Indicator (KPI):*

Ad Recall (Frequency)
Unique Users (Reach)

Key Performance Indicator (KPI):

Daily Unique Reach

Key Performance Indicator (KPI):

Daily Unique Reach / Store Visits - If client is eligble

Store Visit Eligibility is still in a Closed Beta but may be available to some advertisers

Preferred Call to Action*

Click to Call
Click for Driving Directions

This will be the text for the Call-To-Action Button

Key Performance Indicator (KPI):*

3+ Second Views

Key Performance Indicator (KPI):*

Lead Forms On Facebook

Form Fills are captured via Facebook without the need for a landing page. Standard Questions are Full Name, Email, and Phone Number

Key Performance Indicator (KPI):*

RSVP's On A Facebook Event

Key Performance Indicators (KPI):*

Clicks To Website

Key Performance Indicators (KPI):

Conversions/Purchases on Client Website
Conversions/Purchases on Third Party site (Eventbrite, Ticketmaster, Booker.com, etc)

What is the Client’s ticketing platform? (Eventbrite, Ticketfly, Ticketmaster, etc.)*

We will need to implement the Facebook Pixel on the Platform in order to track conversions. We will help provide direction on how to gain access or how to have the pixel implemented.

Tracking Pixel Must Be Installed*

CONVERSION TRACKING: If client would like to track conversions, the agency Facebook pixel must be placed and verified.
Campaign will not start until a pixel has been placed and confirmed.

Repeat Customer, Facebook Pixel Already Installed
Client will implement the Facebook Pixel
Agency to implement the Facebook Pixel*

Was conversion tracking purchased and booked?*

*CONVERSION TRACKING: If client would like us to install the conversion tracking onto their website or ticketing platform there must be a conversion tracking installation order booked. Conversion Tracking installation is not included with campaigns below $2500 Campaign will not start until a pixel has been placed and confirmed.

Yes

Which Page should the ads run from?*

Client's Page
Publication Page

Do we have access to clients Facebook Page?*

Yes
No

Admin Access required for page likes campaign

Client Email Address*

Which email addresses should receive the Leads?

*Optional - Additional Questions to be added to the Lead Form

Standard Questions are Full Name, Email, and Phone Number

Additional Pre-Filled Facebook Questions

Paid Campaign Landing Page URL*

Facebook Event URL*

Customer Demographics & Interest Targets

Who are the clients typical customers? What are they interested in?

Geographic Area to Target*

For Example: Radius around a location, Cities, DMA Regions, etc.

Ad Copy*

Include Promotions, Competitive Value Statements, and Calls to action that have been discussed with the client. These will be included in Ad text based on relevance and text length requirements for each ad type. Please include suggested ad copy.

Should the Ad Copy Run Exactly As Provided?*

Yes, Ads must run exactly as provided
No, Agency can edit copy based on Best practices

Notes (Anything else the Paid Strategist should know)

Upload Campaign Creative

File

Drop files here or

Accepted file types: jpg, png, mov, mpeg, Max. file size: 150 MB.

NEW: Note: All images must contain less than 20% text overlay. Click Here To Check your image.

Ad Size Requirements

Image Ads (Provide Both Facebook & Instagram)

Recommended Facebook image size: 1,200 x 628 pixels
Image ratio: 1.9:1
Recommended Instagram image size: 1,080 x 1,080 pixels
Image ratio: 1:1

Carousel Image Ads

Recommended image size: 1,080 x 1,080 pixels
Image ratio: 1:1

Video Ads

Recommended Video Format: .MOV or .MP4 files are ideal
Aspect ratio: 16:9
Resolution: at least 720p
Thumbnail image size: 1,200 x 675 pixels

Page Like Ads

Recommended image size: 1,200 x 444 pixels
Image ratio: 2.7:1

Additional Image and Video Requirements.

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Comments

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