This page presents a case study of V Digital Services' paid media campaign for Recochem, an automotive fluid company seeking to drive fleet purchasing leads nationally. The campaign generated 1,957 leads at $16.31 cost per lead with a 37.87% conversion rate, achieving 5,460 clicks and a 3.69% click-through rate.
Overview
This page presents a case study of V Digital Services' paid media campaign for Recochem, an automotive fluid company seeking to drive fleet purchasing leads nationally. The campaign generated 1,957 leads at $16.31 cost per lead with a 37.87% conversion rate, achieving 5,460 clicks and a 3.69% click-through rate.
Recochem Case Study | V Digital Services
Recochem Case Study | V Digital Services CASE STUDY Recochem PAID MEDIA INDUSTRY: Automotive CLIENT: Recochem Need: Recochem was looking to drive leads for Fleet purchasing of their various automotive fluid lines at a national level. The clients primary goal was conversions on their website. 1957 LEADS $16.31 COST PER LEAD 37.87% CONVERSION RATE Strategy: Our Paid Media experts devised a plan to meet the client’s goals with a strategy that chose keywords that focused both on the Specific Product names they offer as well as related terms for trying to improve fleet management costs around automotive fluids. Campaigns were optimized based on which ads and keywords were driving the most calls. The Results: Based on the strategies implemented above, these were the results of our campaign. 5,460 Clicks 147,936 Impressions 3.69% Click Through Rate $6.28 Average Cost Per Click 2.6 Average Positions Ready for Some Big Returns? GET STARTED Grow Your Visibility. Grow Your Business. While the customers you have are valuable, every brand needs to grow its customer base to survive. Get your free digital assessment. " * " indicates required fields First Name * Last Name * Email * Phone * Company Name * State * Alabama Alaska Arizona Arkansas California - Northern California - Southern Colorado Connecticut Delaware Florida - Central Florida - Southern Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming Industry * Auto Beverage, Alcoholic Beverage, Non-Alcoholic e-commerce Education Electrical Electronics Events/Entertainment Finance / Banking Fitness/Health/Beauty Food Government / Politics Healthcare Hotels & Resorts Insurance Legal Marketing/Advertising Media New Construction Plumbing, Heating & Air Conditioning Pools & Landscaping Real Estate Recreation Restaurants Retail General Roofing / Siding / Flooring Technology Telecommunications Transportation Travel Job Title * Project Time Frame Immediately 1-3 Months 6-12 Months Just Looking For Information How soon are you looking to start your next project? Product Interests * Local SEO Organic SEO Paid Media YouTube Advertising Programmatic Print Email Marketing Consent Management Website Development Web Hosting Web Maintenance Analytics Franchise Marketing Device ID Streaming Live Sports Additional Media Select All Referrer This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. This field is hidden when viewing the form Latest Completion of the VDS Form 2026 V Digital Services | ALL RIGHTS RESERVED | SITEMAP | Privacy | Terms Of Use | Cookies | Accessibility | Your Privacy Rights Use of this website constitutes acceptance of our policies linked above. V Digital Services may earn a portion of sales from products & services purchased through links on our site from our affiliate partners. ©2026 V Digital Services, LLC. All rights reserved. Do Not Sell or Share My Information
Frequently Asked Questions
What was Recochem's primary goal for this campaign?
Recochem's primary goal was conversions on their website, specifically to drive leads for Fleet purchasing of their various automotive fluid lines at a national level.
What was the campaign's cost per lead?
The cost per lead was $16.31.
What strategy did V Digital Services use?
V Digital Services' Paid Media experts chose keywords focused both on specific product names Recochem offers and related terms for improving fleet management costs around automotive fluids. Campaigns were optimized based on which ads and keywords were driving the most calls.
How many total impressions did the campaign receive?
The campaign received 147,936 total impressions.
What was the average cost per click?
The average cost per click was $6.28.
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