This case study documents V Digital Services' digital marketing campaign for Halunen Law, a legal firm specializing in employment law that was expanding into personal injury law. The campaign combined paid media, organic SEO, and local SEO strategies, resulting in significant increases in sessions, organic conversions, impressions, and phone calls.
Overview
This case study documents V Digital Services' digital marketing campaign for Halunen Law, a legal firm specializing in employment law that was expanding into personal injury law. The campaign combined paid media, organic SEO, and local SEO strategies, resulting in significant increases in sessions, organic conversions, impressions, and phone calls.
Halunen Law Case Study | V Digital Services
Halunen Law Case Study | V Digital Services CASE STUDY Halunen Law PAID MEDIA ORGANIC SEO LOCAL SEO INDUSTRY: Legal CLIENT: Halunen Law Need: Halunen Law has long been a leader in the realm of employment law, specializing in wrongful termination, whistleblower, and discrimination cases nationwide [Halunen | Employment & Whistleblower Law Firm in Minneapolis, MN]. In recent years, they’ve been extending into the hyper-competitive world of personal injury law and they needed help to gain traction. 26% MORE SESSIONS 29% MORE ORGANIC CONVERSIONS 376% MORE ORGANIC IMPRESSIONS Strategy: Halunen Law’s strategy started with a new web build focused on creating a fantastic user experience and allowing for long-form page content that could support and accommodate our keyword targeting for organic SEO. Accompanying the new web build was a custom Organic SEO strategy, which focused on creating engaging content and high-quality backlinks to help the new site rank for specific types of personal injury cases, breaking the broad “personal injury” vertical into areas where Halunen could more easily compete. Layered on was a phenomenal Google Ads strategy, which included display ads to create brand recognition for Halunen as well as search ads with conversion-optimized landing pages built out for each ad group corresponding to the different types of personal injury law being targeted. The Results: Based on the strategies implemented above, these were the results of our campaign. Increased paid search impressions by 463.5% 295% more local map views 9% increase in phone calls 100% more paid search clicks 1,002 Keywords in the top 100 Ready for Some Big Returns? GET STARTED Grow Your Visibility. Grow Your Business. While the customers you have are valuable, every brand needs to grow its customer base to survive. Get your free digital assessment. " * " indicates required fields First Name * Last Name * Email * Phone * Company Name * State * Alabama Alaska Arizona Arkansas California - Northern California - Southern Colorado Connecticut Delaware Florida - Central Florida - Southern Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming Industry * Auto Beverage, Alcoholic Beverage, Non-Alcoholic e-commerce Education Electrical Electronics Events/Entertainment Finance / Banking Fitness/Health/Beauty Food Government / Politics Healthcare Hotels & Resorts Insurance Legal Marketing/Advertising Media New Construction Plumbing, Heating & Air Conditioning Pools & Landscaping Real Estate Recreation Restaurants Retail General Roofing / Siding / Flooring Technology Telecommunications Transportation Travel Job Title * Project Time Frame Immediately 1-3 Months 6-12 Months Just Looking For Information How soon are you looking to start your next project? Product Interests * Local SEO Organic SEO Paid Media YouTube Advertising Programmatic Print Email Marketing Consent Management Website Development Web Hosting Web Maintenance Analytics Franchise Marketing Device ID Streaming Live Sports Additional Media Select All Referrer This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. This field is hidden when viewing the form Latest Completion of the VDS Form 2026 V Digital Services | ALL RIGHTS RESERVED | SITEMAP | Privacy | Terms Of Use | Cookies | Accessibility | Your Privacy Rights Use of this website constitutes acceptance of our policies linked above. V Digital Services may earn a portion of sales from products & services purchased through links on our site from our affiliate partners. ©2026 V Digital Services, LLC. All rights reserved. Do Not Sell or Share My Information
Frequently Asked Questions
What services did V Digital Services provide to Halunen Law?
V Digital Services implemented paid media, organic SEO, and local SEO strategies. This included a new web build focused on user experience, a custom organic SEO strategy with engaging content and backlinks, and a Google Ads strategy with display ads and conversion-optimized landing pages.
What were the main results of the Halunen Law campaign?
The campaign achieved 463.5% increase in paid search impressions, 295% more local map views, 9% increase in phone calls, 100% more paid search clicks, 26% more sessions, 29% more organic conversions, 376% more organic impressions, and 1,002 keywords ranking in the top 100.
What was Halunen Law's business challenge?
Halunen Law, a long-time leader in employment law specializing in wrongful termination, whistleblower, and discrimination cases, was extending into the hyper-competitive personal injury law market and needed help gaining traction.
What was the focus of Halunen Law's organic SEO strategy?
The organic SEO strategy focused on creating engaging content and high-quality backlinks to help the new site rank for specific types of personal injury cases, breaking the broad 'personal injury' vertical into areas where Halunen could more easily compete.
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