This case study documents V Digital Services' work with Allen School of Health Sciences, an education client seeking to increase enrollments in their Medical Assistant program. Through paid media, organic SEO, local SEO, and social management strategies, the campaign achieved 23% more organic conversions, 25% more paid conversions, and 12% more calls, along with a 44.6% increase in paid search conversion rate.
Overview
This case study documents V Digital Services' work with Allen School of Health Sciences, an education client seeking to increase enrollments in their Medical Assistant program. Through paid media, organic SEO, local SEO, and social management strategies, the campaign achieved 23% more organic conversions, 25% more paid conversions, and 12% more calls, along with a 44.6% increase in paid search conversion rate.
Allen School Case Study | V Digital Services
Allen School Case Study | V Digital Services CASE STUDY Allen School of Health Sciences PAID MEDIA ORGANIC SEO LOCAL SEO SOCIAL MANAGEMENT INDUSTRY: Education CLIENT: Allen School of Health Sciences Need: Allen School needed assistance increasing awareness of + enrollments into the great Medical Assistant program they offer. They were looking for increased lead generation to drive qualified leads to their business that end up enrolling in their courses each month. 23% MORE ORGANIC CONVERSIONS 25% MORE PAID CONVERSIONS 12% MORE CALLS Strategy: The strategy for Allen School has been to focus on ad campaigns while also managing the school’s social media and the SEO for their website. Our efforts consist of targeting relevant and accessible keywords, creating engaging ad copy to get a potential candidate excited about enrolling in courses, and utilizing imagery of the school and its classes to support that potential enrollee’s excitement by showing what it’s like to be a student at Allen School. We have built out branded and non-branded paid search campaigns as well as Facebook ads that work together to create an omnichannel funnel for the ads strategy. The impact from one campaign is set to lead to the impact of another and these have worked marvelously together to drive success for Allen School. All of our services drive their bottom line and we have seen great success for them in the past months. The Results: Based on the strategies implemented above, these were the results of our campaign. Increased paid search conversion rate by 44.6% 11% increase in organic CTR 21.3% more Facebook page views 200% more local map views 999 Keywords in the top 100 Ready for Some Big Returns? GET STARTED Grow Your Visibility. Grow Your Business. While the customers you have are valuable, every brand needs to grow its customer base to survive. Get your free digital assessment. " * " indicates required fields First Name * Last Name * Email * Phone * Company Name * State * Alabama Alaska Arizona Arkansas California - Northern California - Southern Colorado Connecticut Delaware Florida - Central Florida - Southern Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming Industry * Auto Beverage, Alcoholic Beverage, Non-Alcoholic e-commerce Education Electrical Electronics Events/Entertainment Finance / Banking Fitness/Health/Beauty Food Government / Politics Healthcare Hotels & Resorts Insurance Legal Marketing/Advertising Media New Construction Plumbing, Heating & Air Conditioning Pools & Landscaping Real Estate Recreation Restaurants Retail General Roofing / Siding / Flooring Technology Telecommunications Transportation Travel Job Title * Project Time Frame Immediately 1-3 Months 6-12 Months Just Looking For Information How soon are you looking to start your next project? Product Interests * Local SEO Organic SEO Paid Media YouTube Advertising Programmatic Print Email Marketing Consent Management Website Development Web Hosting Web Maintenance Analytics Franchise Marketing Device ID Streaming Live Sports Additional Media Select All Referrer This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. This field is hidden when viewing the form Latest Completion of the VDS Form 2026 V Digital Services | ALL RIGHTS RESERVED | SITEMAP | Privacy | Terms Of Use | Cookies | Accessibility | Your Privacy Rights Use of this website constitutes acceptance of our policies linked above. V Digital Services may earn a portion of sales from products & services purchased through links on our site from our affiliate partners. ©2026 V Digital Services, LLC. All rights reserved. Do Not Sell or Share My Information
Frequently Asked Questions
What was Allen School's main business need?
Allen School needed assistance increasing awareness of and enrollments into their Medical Assistant program, with a focus on lead generation to drive qualified leads that would enroll in their courses each month.
What services did V Digital Services provide to Allen School?
V Digital Services provided paid media, organic SEO, local SEO, and social media management. The strategy included targeted keyword campaigns, engaging ad copy, branded and non-branded paid search campaigns, and Facebook ads to create an omnichannel funnel.
What were the key results achieved for Allen School?
Results included a 44.6% increase in paid search conversion rate, 11% increase in organic CTR, 21.3% more Facebook page views, 200% more local map views, and 999 keywords ranking in the top 100.
How did the paid and organic strategies work together?
V Digital Services built out branded and non-branded paid search campaigns as well as Facebook ads that worked together to create an omnichannel funnel, with the impact from one campaign designed to lead to the impact of another.
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