What does the future hold for social media marketing? As we work throughout 2023, it’s important for businesses to stay ahead of the curve and stay updated with the latest social media marketing trends.
Social media has become a crucial aspect of marketing for companies of all sizes. With the constant evolution of social media platforms come new and innovative ways to engage with customers and increase brand awareness. It’s important to take a closer look at the trends that will shape the future of social media marketing.
As social media continues to evolve and expand in its reach and methods, having a social media team assisting with your brand and business is vital. Experts who also understand trends and consumer behavior. At V Digital Services, we stay on top of what is trending now and what will be the next big thing in social media. We are your partner in social media for your business.
In this article, we will discuss the top social media marketing trends that are predicted to dominate in 2023. From the rise of augmented reality to the importance of social commerce, understanding these trends will help businesses stay competitive and achieve their marketing goals. Let’s dive in and explore the future of social media marketing together.
The world of social media marketing is constantly evolving. As we look ahead to 2023, there are a number of trends that marketers should be paying attention to if they want to stay ahead of the curve. In this article, we’ll explore the top social media marketing trends for 2023.
Short-Form Vertical Video – Video Content Will Continue to Dominate
Video content has been a major player in social media marketing for several years now, and this trend shows no signs of slowing down. In fact, by 2023, video is expected to make up 82% of all internet traffic. This means that brands that want to stand out on social media must invest in high-quality video content that is engaging, informative, and shareable.
One of the main reasons for the rise of short-form vertical video is the popularity of social media platforms like TikTok, Instagram, and Snapchat. These platforms are designed for quick and easy content consumption, and their algorithms prioritize short-form vertical videos. As a result, creators are focusing on producing more short-form videos to increase their reach and engagement on these platforms.
Another factor contributing to the popularity of short-form vertical video is the increasing use of mobile devices to consume video content. With most internet users accessing the internet through their smartphones, it’s no surprise that vertical video has become the preferred format for mobile users. Additionally, the rise of 5G and improved mobile data speeds has made it easier for users to stream and watch videos on their phones, further driving the demand for short-form vertical video.
Social Commerce Will Become Mainstream – Personalization Will Be Key
Social commerce is the practice of selling products directly through social media platforms. As more and more consumers turn to social media for entertainment and shopping, we can expect social commerce to become a mainstream business.
In today’s digital age, consumers expect brands to understand their individual needs and preferences. This means that personalization will continue to be an important trend in social media marketing. Brands that can integrate their products seamlessly into social media platforms and create tailored experiences for their followers, whether through personalized content or targeted advertising, will be more successful in building long-term customer relationships.
Augmented Reality Will Take Center Stage
Augmented reality (AR) technology has already been integrated into social media platforms like Snapchat and Instagram, but it is expected to become even more prevalent in the coming years. Brands that can incorporate AR into their social media marketing strategies will be able to create immersive, interactive experiences that capture the attention of their followers.
Extended Reality Crosses Over to Mainstream
Extended reality is an umbrella term that includes virtual reality (VR), augmented reality (AR), and mixed reality (MR). These technologies create a hybrid digital environment that combines the real and virtual worlds. Extended reality (XR) technology has been around for several years, but it is only now starting to gain mainstream acceptance. XR can potentially transform how we live, work, and play by creating immersive and interactive digital experiences.
XR technology is already gaining traction in several mainstream industries. For example, XR is being used in the gaming industry to create immersive gaming experiences that allow players to fully engage with the game world. In the education sector, XR is being used to create virtual classrooms that allow students to learn in an interactive and engaging environment.
Platforms like Twitch, Discord, and TikTok are helping push extended reality into people’s daily lives by building a community around a business’s focus, from gaming to virtual real estate walk-throughs.
Influencer Marketing Will Evolve – Social Teams Leveraging Micro UGC Creators
Influencer marketing has been a popular tactic in social media marketing for several years now, but it’s expected to evolve in the coming years. Brands will need to be more selective in choosing the right influencers to work with and will need to focus on building long-term relationships rather than just one-off campaigns. Additionally, we can expect more regulation in influencer marketing as governments crack down on deceptive practices.
Businesses often have limited resources, both in terms of budget and manpower. As a result, it can be challenging to create high-quality content that resonates with their target audience consistently. This is where Micro-UGC creators come in. By partnering with UGC creators, social teams can access a wealth of content that is created by real customers, which can help increase engagement and build brand loyalty.
The connections with “micro-influencers” that brands build will continue to be important to engaging consumers and creating an authentic experience with the brand. Personalized experiences with your neighbor (aka micro-influencers) vs. a sponsored ad from a major celebrity are rising and will grow more important.
Brands to Prioritize First-Party Data
In today’s data-driven world, businesses constantly collect data from various sources. One of the most valuable types of data is first-party data. This refers to data that is collected directly from customers or users of a product or service. Brands prioritizing first-party data can gain valuable insights into their customers’ behavior and preferences, leading to more effective marketing campaigns and better overall business decisions.
How can brands prioritize first-party data? Here are some tips:
Collect customer feedback: Conduct surveys or interviews with customers to gain insights into their preferences and pain points. This can help businesses tailor their products and services to meet customer needs better.
Offer rewards for data: Offer customers incentives such as discounts or exclusive content in exchange for their data. This can encourage customers to share their data with your business.
Use website analytics tools: Website analytics tools such as Google Analytics can provide valuable insights into customer behavior on your website, including which pages they visit, how long they stay, and what actions they take.
A Greater Focus On Platform-Specific Content
As social media grows and evolves, focusing more on platform-specific content is becoming increasingly important. In today’s world, businesses need to tailor their content to the specific platforms they’re using to reach their target audience effectively.
Different platforms have different audiences and different expectations for what content should look like. For example, Instagram’s visual-centric audience and feed make it ideal for businesses to focus on high-quality images and videos that showcase their brand’s personality. On the other hand, LinkedIn’s professional atmosphere and emphasis on networking make it more suited for informational articles and industry news. Businesses can increase engagement and reach a larger audience by tailoring content to specific platforms.
Businesses can increase engagement, reach new audiences, and build brand awareness by creating platform-specific content. It also allows for a more targeted approach, as businesses can tailor their content to specific audience segments on each platform.
Government Agencies Are Building Effective Crisis Communications Strategies with Social Media
In today’s fast-paced world, it is essential for government agencies to have an effective crisis communications strategy that includes social media. With the rise of social media platforms, it has become easier for agencies to communicate with the public during a crisis.
Providing accurate and up-to-date information to the public during a crisis is crucial. Social media can be a valuable tool for providing real-time updates and answering questions from the public. However, ensuring that the information you provide is accurate and verified is essential.
Choose The Social Media Experts That Stay On Top Of Your Business’s SM Needs – Contact V Digital Services
Creating social media content, messaging, monitoring, flagging, and responding to comments could take a lot of work for a business to maintain. This can quickly get daunting, overwhelming, and confusing for more popular or multi-location businesses. This is where an agency like V Digital Services can help. We offer multiple social media focus digital marketing packages that include social media calendar creations and strategy. V Digital Services provides stand-alone products for smaller budgets, as well as enterprise-level products for franchises and everything in between.
Contact the social media strategists at V Digital Services now if you’re ready to reach, influence, and solidify a loyal brand following on social media and beyond.
Photo Cred: Dmytro Khlystun/Kaspars Grinvalds/Monkey Business/REDPIXELPL