- Posted by Noni Cavaliere
- On December 5, 2018
Looking to catch up on the latest happenings in the world of digital marketing? Here’s the top news you should know about this month, including the value of video content, updates to the ever-changing Google algorithm, and more:
Google’s Algorithm and Quality Rater Guidelines Get Some Updates
The latest update to Google’s algorithm has a balanced set of winners and losers, with many sites gaining visibility index traction thanks to the changes. Health and finance sites are among the most affected by the algorithm adjustments, due to their coverage of sensitive topics and the strict standards for their handling of users’ sensitive information. The Google Quality Rater Guidelines also saw some recent updates, offering a peek into the way Google will continue to handle certain topics.
Stolen Content Leads to Serious Consequences from Facebook
Sites can no longer easily get away with copy-and-paste content thievery, as Facebook announces it will now begin penalizing stolen content. Website links that feature stolen content will be downranked, featured less prominently, and made less visible to users. The overall goal is to discourage the all-too-common outright stealing of content by directly affecting sites’ referral traffic and ad revenue.
Big Data is an Important Factor in Marketing Strategizing
Complex sets of data are becoming a primary consideration in a wide range of marketing decisions, shaping the way businesses strategize their approach to successful marketing. Large volumes of data (both structured and unstructured) have surpassed the traditional software of years past, paving the way for new technology and processes. By effectively utilizing this data, companies are able to create a highly tailored approach to better target the needs and interests of customers, including developing detailed buyer personas to refine their overall strategy.
Video is a Valuable Part of Your Digital Marketing Toolkit
With recent studies showing that more than 80 percent of companies are incorporating video into their digital marketing strategy, the value of this engaging medium cannot be underestimated. Nearly three-quarters of users say they would rather watch a video about a product or topic than read content about it, making it an excellent way to reach both existing and potential customers on a variety of platforms – including social media.
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If you’re a business owner who wants to stay ahead of the curve, V Digital Services can help you get an insider’s advantage on the latest digital marketing news. Our team of experts has the tools and expertise you need to devise and implement a smart, effective marketing strategy for your growing company. Contact us to learn more about how our team can guide you through the constantly shifting tides of digital marketing and chart your route to growth and success.