- Posted by V Digital Services
- On September 13, 2018
All smart marketers know that the key to ranking well in Google listings is staying up-to-date with all the latest digital marketing trends. Google is forever changing its algorithms to ensure the utmost equality in the digital marketing landscape. However, it plays fair and releases news updates to keep website owners and developers informed of the newest changes. Here are just three recent trends worth noting:
1. No Fix to the Latest Google Algorithm Update
You may or may not have noticed, but in the last week of July, Google rolled out its latest algorithm update, which caused shifts in rankings and traffic on a widescale basis. Whereas some updates are focused on specific improvements, Google released a statement informing users that this latest change was a “broad core algorithm update,” which it implements to benefit underperforming websites. According to the search engine giant, “there is no fix… [save to] remain focused on building great content.” Google informs site masters whose rankings have dropped to keep making their sites better and, over time, it may recognize their efforts and boost their rankings.
2. Non-HTTPS Sites Deemed “Not Secure”
Over the past year, Google has been suggesting that HTTP sites are not secure and that webmasters should adopt a more secure HTTPS encryption. The majority of webmasters took heed and as a result, roughly 68 to 78 percent of traffic on Android, Windows, Chrome OS, and Mac is protected. 81 of the top 100 sites use HTTPS as a default. Those site owners who didn’t take heed, however, are now suffering. As of July 2018, non-HTTPS sites were officially deemed non-secure, each of which likely experienced a significant dive in rankings and conversions.
3. Loading Speed Matters
It’s official—Google has finally taken measures to account for users’ diminishing attention spans. As of July, the search engine began ranking sites according to the speed at which their web pages load. This update comes after a series of studies that indicate site speed has a substantial impact on user behavior. Some noteworthy findings are as follows:
• When page load time goes from one to three seconds, bounce rate increases by 32 percent
• When load time goes from one to five seconds, bounce rate increases by 90 percent
• When load time goes from one to 10 seconds, bounce rate increases by 123 percent
The only thing that may save a slow site is great content, though webmasters should do their best to improve load speeds as much as possible.
Staying up-to-date with the latest in digital marketing news is only half the battle. The other half involves strategy and implementation. Let V Digital Services take care of all of your marketing needs. Contact us for help navigating the ever-changing digital marketing space today.