Let us help you with social media advertising

Connect With Customers. Grow Your Audience

Potential new customers are increasingly likely to rely on social media as their first, and possibly only, source of information that they use to determine whether they want to engage with your brand.

They’re interested in seeing not just what kind of services you might provide, but how your previous and existing customers engage with you – both how much they do it and how positive those interactions are. A strong social media presence can attract customers organically, and a good social media marketing agency knows how to do it well.

There’s a good reason for this: potential new customers want to see how past and current customers interact with you. A page full of poor reviews and customer experiences is an obvious problem for any brand, but a weak or non-existent social media presence also hurts your brand as people like to use social media as a point of contact with brands and they are more likely to do business with brands that facilitate it.

Create

We will create content specifically aimed at increasing engagement.

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Align

We will align your business with trending social media topics.

Respond

We will respond quickly to incoming messages.

Be Found

We will optimize your social media channels so your business is readily found.

Establishing Your Brand on Social Media

The personal touch is an age-old tenet of brand engagement that pre-dates the advent of social media. Things like postcard reminders from the general practitioner and the dentist and follow-up calls from the auto dealership about regular maintenance don’t just serve as reminders; they establish and nurture a personal relationship between service providers and their clients. People respond to that.

Social media engagement does the same thing – on a larger and even more personal scale. When your business is mentioned on Twitter, that’s an invitation for a public interaction with real customers, existing or potential, that could attract positive attention to your brand and thus grow your audience. Direct engagement is crucial; people know when they’re being paid attention to, and they appreciate it.

Research & Analysis

Our first priority is to become experts in your business, your customers and your industry. We want to know what motivates your customers, and what they’re talking about. It’s the first step in becoming a bigger part of the digital conversation.

Collaboration

Your social media specialists will work with you to identify a brand voice — think of it as your digital personality. Your voice and tone will inform everything about your social presence, from the type of content being posted, to the tone utilized in brand copy and posting cadence.

Flawless Execution

V Digital understands that social media is a 24/7/365 endeavor. When it comes to perfecting your social presence, our work is never done. With constant measurement and analysis, we’re always making an effort to improve your presence against key performance indicators (KPIs).

Raising Brand Awareness on Different Platforms

There’s no magic overall wand when it comes to social media management. Different demographic groups – and even different individual customers – have different expectations, and each social media platform has its unique ways of engaging with users and attracting their attention.

Users on LinkedIn expect a polished, professional presentation while Pinterest users want to see interesting visual content. Twitter users want to talk to (or about!) you. The way you engage users on these platforms will – and should – vary, but each one can be an effective marketing tool if wielded correctly.

The Power of Engagement beyond Ads

Platforms like Snapchat and Instagram that operate on a short time span lend themselves well to memorable imagery that doesn’t require much reading.Users will probably only see a post once and engage with it once. It pays to make punchy, memorable posts on these platforms. Good Instagram ads can go a long way, but giving people a way to interact with you goes a lot further.

On the other hand, text-heavy platforms like Facebook where posts tend to be more permanent facilitate sustained and in-depth customer engagement. While Facebook ads help build brand awareness and educate potential clients about your services, a truly strong social media presence requires you to do more: to speak to them directly.

How Social Media Management Helps

An effective social media marketing agency like V Digital Services takes full advantage of these opportunities. We leverage our knowledge and social media skills to maximize successful outcomes. We know how people like to engage with brands and are experienced in turning day-to-day social media interactions into an organic brand-strengthening activity. Please contact us to learn more about how we can help your business with social media management.

Are you ready to create strong ties to your clients on social media?

Why are you contacting us?

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Latest Social Media Blog

SEO Strategies for Dentists

  • Posted by Trevor Weitzel
  • On November 18, 2017
Facebook Twitter Google+ LinkedInIt’s easy to see why SEO works well for retailers, but how do SEO strategies apply to dentists? The truth is that even dentists can benefit from creative keyword strategies and dental marketing. Here are a few of the best dental office tips and tricks to get you started: Create a Google […]
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