What is Programmatic Advertising In 15 Seconds

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Precision Targeting

Programmatic Buying is online display advertising that is aggregated, booked, analyzed and optimized via demand side software interfaces and algorithms. This strategy not only includes RTB (Real Time Bidding), but also non-RTB methods such as Facebook Ads API and Google Display Network.

Guaranteed Performance

With an enhanced understanding of how your customers engage on social media, we can create micro-targeted campaigns on your behalf, reaching a hyper-relevant segment of your customers.

Frequency Targeting

Control how often a user sees your ad and increase or decrease that frequency

Behavioral Targeting

Direct your ad to users based on their tracked online behavior and interests.

Content Targeting

Show your ad only to users viewing content which is relevant to your target audience.

Demographic Targeting

Direct your ad to users based on gender, age group and/or income level.

Day Parting

Make your ad visible to users only at specific times of day.

Geographic Targeting

Show your ad only to users in a specific geographic area, such as by country, state or city, down to zip code level.

Are you ready to place your ad in front of customers who are looking to buy?

Latest Paid Media Blog

Understanding Paid Campaigns & Ad Types

Posted by Riley Andersen
On November 28, 2018

Paid media is the basis of nearly any company’s marketing plan, with paid campaigns and ad types taking on a different shape depending largely on the individual business. It is a multi-pronged marketing strategy that offers a wide range of options for reaching potential and existing customers, as well as achieving successful conversion. Paid campaigns […]

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QUICK FAQ

What are the benefits of Paid Media advertising?

Promote brand awareness, direct-response, and customer loyalty. Control your online presence and message with compelling combinations of dynamic text, image, social media, and video ad formats. Leverage powerful tools to measure performance, identify trends, and get to know your online audience. Focus your advertising dollars by measurable success factors such as volume of calls, leads, or sales. Rely on an expert team of specialists to construct result-driven ad strategies using the latest features and technology, all while maintaining your company’s voice.

What products or services can I not advertise for?

Weapon sales or usage; Drugs or drug related content

What is AdWords Quality Score and why does it matter?

Our team manages millions of dollars of Pay Per Click spend every year allowing us to have high level experts, with a strong understanding of what works. In order to achieve success with search engine marketing you must monitor and track your campaign. We have industry experts and all the necessary tools to track and monitor your campaign’s true performance goals. We also make sure you’re only spending the dollars you allocated to this effort and your driving relevant clicks that will/should convert into real business.

When will I see a return on my PPC campaign?

While some clients see returns on campaigns immediately after we begin, most see returns during our ongoing optimization processes. 3 months is a realistic goal since your campaign needs to build and capitalize on an audience at all stages of the buying cycle.

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