- Posted by Marissa Roper
- On February 9, 2021
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Programmatic Buying is online display advertising that is aggregated, booked, analyzed and optimized via demand side software interfaces and algorithms. This strategy not only includes RTB (Real Time Bidding), but also non-RTB methods such as Facebook Ads API and Google Display Network.
With an enhanced understanding of how your customers engage on social media, we can create micro-targeted campaigns on your behalf, reaching a hyper-relevant segment of your customers.
Control how often a user sees your ad and increase or decrease that frequency
Direct your ad to users based on their tracked online behavior and interests.
Show your ad only to users viewing content which is relevant to your target audience.
Direct your ad to users based on gender, age group and/or income level.
Make your ad visible to users only at specific times of day.
Show your ad only to users in a specific geographic area, such as by country, state or city, down to zip code level.