New PPC Features and How They Can Help Your Business

In the competitive world of pay-per-click advertising, it’s crucial to stay on top of the latest features to ensure that your business’ website receives regular visitors and continually grows its audience. At V Digital Services, our paid media experts do that work for you, so your site can reap the benefits.

To learn more about the new features, read New PPC Features and How They Can Help Your Business written by our very own Carlos Mendez, Paid Media Specialist at V Digital Services.

New Local SEO Reporting Rolling Out

As the next step in the recently launched Local SEO 2.0 product, V Digital Services has begun rolling out new reporting. The first communication sent to reps and clients will include the full one-year timeline and beyond, outlines the process and also provides insights on the optimization plan. The monthly reports the client receives will now include both completed and upcoming tasks.

To learn more about the Local SEO 2.0 Timeline, view the PDF created by our Local SEO team.

To view a sample Benchmark report, view this PDF created for 602 Auto Sports.

Personnel Changes to Pre-Sales and Organic SEO

Welcome Anthony Patterson and Andrew Chacon

Anthony Patterson 100x150Anthony Patterson – Organic SEO Specialist

Anthony comes to us as a solution-oriented Digital Marketing Professional with six years of SEO experience. His background in Content Marketing and Back-linking Innovation will prove to be invaluable to the team.

Anthony has lived in Arizona for more than ten years and hails from New York. He attended DeVry University for Small Business Management and Entrepreneurship. In his spare time he enjoys film photography and snowboarding.

Andrew Chacon 100x150Andrew Chacon – Part-Time SEO Specialist

Andrew graduated from Arizona State University with a degree in Interdisciplinary Studies in 2014. During his time at ASU, he interned with Digital Marketing agencies around the Valley. He has been working as an SEO Specialist since graduating and is looking to grow into a full-time role.

Andrew is originally from the Bay Area in California and plays golf a couple times per month. He typically shoots in the mid-80s.

Campaign of the Month

Client – Belly Up Aspen
City Media Rep – Taylor Wheeler
Account Manager – Taylor West
Paid Media Strategist – Aaron Johnson

Belly Up Aspen Logo

Belly Up Aspen’s core business objective for their Facebook ad campaign is online ticket sales for their numerous events.

In the month of March, their campaigns averaged a $0.27 CPC and returned a 650% ROI!

Using a combination of campaigns that include Page Likes ads to grow their reach, Page Post Engagement (PPE) ads, and Clicks To Website (CTW) ads to drive ticket sales, we delivered 645 new followers (Page Likes) and more than $11,500 in online ticket sales.

Here are some Key Performance Indicators for the campaign in March:

  • 106K Reach
  • 235K Impressions
  • 2.21 Frequency
  • 5,790 Clicks
  • 2.47% CTR
  • $1,538.96 Spend
  • $11,550.50 Website Action Value

Belly Up Campaign Snapshot

The success of the campaign has been attributed to the close interaction between the strategist, account manager, city rep and client to implement the following:

  • Campaign planning to identify events to promote
  • Conversion tracking and conversion-based optimizations
  • Matching creative to audience with purchase intent
  • Building brand awareness through use of multiple ad objectives
  • Audience analysis and research
  • Edit and approve all creative assets

Because Aspen, Colorado is a small tourist town, the audience is transient and the average cost per click is typically around $2 per click for similar campaigns. V Digital Services and the Denver Westword have built an ongoing partnership with Belly Up Aspen to successfully achieve the client’s business objectives.

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