Our Results Driven Approach Delivers
We are the only one in the market that hits over 90% of Google’s Local SEO algorithm.
Google My Business
Optimization & Management
Your Google My Business listing contains key details that help users make an informed choice. We create, optimize and maintain your listing for you aligning with Google Best Practices.
The work we do will help your GMB listing show up more often in the coveted Google 3-Pack.
High-quality, enhanced citations located on top-tier sites and directories.
Niche and Geo
Manually created niche and geo citations, expanding your reach to relevant users.
We Maintain your Listing
We maintain your listing with error resolution and removal of duplicates.
Automatic syndication to major data aggregators.
We provide you with detailed reporting, including monthly trending on impressions, calls, driving directions and website clicks.
We perform a detailed social reputation audit and implement consistent monitoring and alerts for online reviews.
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Based upon the strategic tactics outlined above, this is what you can expect from our team:
Increased Google views.
Visibility for geo-modified / geo-implied searches.
Increased foot traffic, calls, and/or site traffic.
Geographically targeted results.
Merge duplicate listings.
Uniform listings across directories.
Our Clients Experience Results with Local SEO
Learn More about Local SEO
46% of all searches now have local intent. The Google 3-pack appears in the top spot in 93% of those search results.
75% of consumers who conduct a local search on their smartphone visited a store within a day.
78% of location-based mobile searches result in offline purchases.
WHAT IS LOCAL SEO IN 15 SECONDS
Looking for more solutions?
Ensure that your business will be visible when and where it counts most with local search engine optimization
When it comes to highly qualified traffic, it doesn’t get much better than the customers that are searching for the products or services you offer, right in your own neighborhood. But in order to have the online visibility that will make sure your business will be discovered by a relevant local audience, you’re going to need a solid team of local SEO experts.
And that’s where V Digital Services comes in.
WE ARE A FULL-SERVICE DIGITAL MARKETING AND LOCAL SEO AGENCY, PROVIDING COMPREHENSIVE SOLUTIONS TO BUSINESSES OF ALL TYPES AND SIZES
We specialize in helping our clients establish an outstanding online presence, using a broad range of strategies to drive measurable results. When you partner with our local SEO company, you can expect success to look like significantly higher local search rankings, increased web traffic, and measurable growth in your business revenue.
You need local customers to be able to find your business when the time is right, and the VDS team has the skill, resources, and experience to make that happen with the power of local search optimization.
What is Local SEO?
First things first: exactly what is local search engine optimization (SEO)? In order to see why it’s so critical to your business, you’re going to need to clearly understand what it is and how it works. Local SEO is the strategic process of increasing your business’s online visibility in local search results. Unlike traditional SEO, which is designed to support stronger searchability on a far larger scale, local SEO drills down to establish connections within the community in which you are geographically situated. So, local searches are those that feature geo-specific search queries, such as user requests for specific businesses or services “near me.”
HERE’S AN EXAMPLE
Let’s say that an online user submits a search query for “affordable local SEO services near me.” Because the V Digital Services team has worked diligently on our own local SEO strategy, if the user is located near our Phoenix, AZ, marketing agency, our website should show up near the top of the search results. A local SEO campaign aims to secure a spot as close to the top of the search engine results pages (SERPs) as possible. Higher rankings equal better visibility, making it easier for people – specifically people near you – to find, visit, and contact your business.
What Makes Local SEO Important?
It probably sounds pretty obvious that getting your business information in front of interested users in your area is a big win. But exactly how big of a win is it? As it turns out, local rankings might be far more critical than you realize.
According to SEO Tribunal, about 97% of online searches are based on a user’s goal to find a local business. A whopping 80% of local searches will result in successful conversions - is there any other business strategy that can deliver that level of ROI? And yet, less than half of retailers out there have a Google My Business listing, which is widely considered one of the most basic components of local SEO.
But don’t assume that showing up somewhere in local search is good enough because your ranking makes a world of difference. The top result on Google’s local results will earn close to 30% of all clicks. The website that comes in second in the rankings claims nearly 16%, while the third gets just over 11%. Do some quick math, and you’ll realize that unless you’re in the top three of results, you’re likely to miss out on almost 60% of clicks… that means that 6 out of 10 people searching in your area might not ever find out about your business.
Whether you’re a small business or a large company with multiple locations, the value of local SEO should never be underestimated. It’s what helps power website traffic, as well as actual foot traffic into the physical location of your business. Beyond that, local optimization could end up being the differentiating factor between you and a close competitor, giving you a much-needed advantage.
How is Local SEO Ranking Determined?
Using numerous ranking factors, Google establishes your business’s position within local search rankings.
Google My Business (GMB)
Optimize your GMB listing for higher rankings.
Name, Address, Phone (NAP)
The consistency of the NAP in various local business citations.
QUALITY AND DOMAIN AUTHORITY
The quality of your local search citations affects your rankings.
Click-Through Rate (CTR)
The CTR produced by search results is monitored by Google.
Maintain a high quality and relevance of your keywords.
User Experience (UX)
Overall UX is a strong ranking factor.
The quality, diversity, and velocity of customer reviews.
High quality links include anchor text, etc.
Talk to a Local SEO Consultant
HOW TO USE LOCAL SEO TO BOOST YOUR RANKING
As we mentioned, the core purpose of a local SEO strategy is to get you higher in the local search rankings. By implementing different tactics, it’s possible to climb upwards on the search results pages.
Usually, a successful local SEO campaign will include:
- Conducting extensive keyword research to allow for effective local business SEO targeting.
- Optimizing your Google My Business (GMB) page.
- Building, editing, and maintaining local search citations.
- Managing your online reputation.
- Building quality links.
- Improving on-page SEO.
- Optimizing SEO local landing pages.
- Incorporating Local SEO into content marketing.
OPTIMIZE YOUR GOOGLE MY BUSINESS (GMB) LISTING
If you’ve ever looked for a certain type of business near you, the odds are good that you’ve seen (and utilized) Google My Business listings. The listings are included in local search results, providing users with a helpful snapshot of the most relevant businesses nearby.
Your Google My Business listing contains important information, including your business name, address, and phone number. Depending on how much of the listing is completed, it can also offer a link to your website, customer reviews, and many other details to help users make an informed choice.
There are always a set of three Google My Business listings that earn a highly desirable spot at the top of a search results page, a trio known as Google’s local pack or local SEO 3-pack. In order to help your business get into the pack, you’ll first need to claim and optimize your listing. Confirm that all key information is consistent and correct, and take the time to complete as many data fields as possible.
BUILD UP A LIBRARY OF LOCAL CITATIONS
Local search citations are listings featured in various online directories containing your company’s basic NAP information. When online users look for relevant businesses in a directory you’re listed in, your citation can lead them to you.
But before you can start reaping the benefits of local citations, you’ll need to build them (and claim and update those that are already existing). There are so many places to add local search citations, ranging from top-tier directories like Yelp, Bing, Google My Business, and TripAdvisor to the more specific niche directories (including industry-specific and regional sites).
TARGET LOCAL KEYWORDS
Incorporating local keywords in your website content is an effective way to increase your ranking in local search results, making it possible for more people to find you. In addition, it is possible to fit relevant keywords into many types of content, including blogs, product and service pages, and others.
Here’s an example: Let’s say you are the owner of a locally-owned bookstore in the area of Chandler, AZ. You could achieve better rankings in local search by optimizing your website page titles, meta descriptions, and the actual copy/content. The addition of keywords such as “the best bookstore in Chandler” as well as location-specific web pages can match your business to local users searching for bookstores.
CAREFULLY MONITOR REVIEWS AND RATINGS
Ratings and reviews can be both a blessing and a curse, even for the best businesses out there. Consistently monitoring your business’s reviews, both positive and negative, is a must. Responding (professionally, of course) to reviews should also be a priority.
There could be ratings and reviews for your business floating around on sites such as Facebook, Google My Business, Yelp, and others. Both the good and the bad reviews matter, especially because online users put considerable stock in what the feedback has to say. Not only does keeping a close eye on reviews ensure that you put the information to good use, but it also makes it easy to respond promptly.
EARN HIGH-QUALITY, REPUTABLE LINKS
The first step towards constructing a strong backlink profile is to generate great content, specifically targeting relevant local keywords. Other local businesses will find you online, and if they appreciate your content, they might include a link to your site in their own content – otherwise known as a backlink.
Backlinks from other local businesses with positive reputations can contribute to your rankings in local search results as well. On the other hand, backlinks that associate you with spammy, fake, or poor-quality sites can do far more harm than good. This is definitely a case of quality over quantity.
On average, the top results on Google’s local SERP have nearly four times more backlinks than those that fall lower in the rankings. That alone is a compelling reason to work towards becoming a backlinking boss now.
MAKE SURE YOU HAVE A MOBILE-RESPONSIVE WEBSITE DESIGN
Remember when looking something up on the Internet meant finding a computer, launching the web browser, and scrolling through search results on an oversized screen? Today, search looks a lot different. Almost 60% of all web traffic is from mobile devices, such as smartphones and tablets. We do everything from checking emails to shopping for big-ticket items on our mobile devices, and it’s expected that businesses adapt accordingly.
What does this mean for you? First, your website needs to be mobile-friendly and fully compatible with on-the-go devices. If users can’t navigate your site on their smartphone or tablet, they’ll waste no time in leaving. And that, as you’ve learned, can hurt your rankings. A mobile-responsive site has both form and function, performing well while looking great, regardless of the device.
ASSESS AND IMPROVE USER EXPERIENCE
If you click on a search result, then arrive at a terribly designed, slow-loading website, what’s the first thing you do? If you’re anything like us, you hit the back button in a flash. And as more and more users do the same, the website’s bounce rate is going to soar.
Search engines read high bounce rates as an indicator of a low-quality user experience. Because user satisfaction is a top priority for search engines, websites with high bounce rates will not have a high ranking. Instead, the search engine will encourage users to pursue a better user experience by increasing the rank of websites that are easy and enjoyable to use.
Does your website’s user experience (UX) need some TLC? Here are some simple fixes you can start on today:
- Support a faster page loading speed with page speed optimization services.
- Make navigation a breeze with user-friendly menus and internal linking.
- Use visual and interactive design elements for better user engagement.
LOCAL SEO FAQs
Citations are mentions of the business name address and phone number (NAP) on placements like online directories and websites. Search engines like Google consider a citation as a vote for the local business. The more relevant the citations are better.
Google does not report on keyword ranking for local business listings. The information provided by Google will include the number of views and clicks your listing have generated over a specific time period.
Services areas are built out by a mile radius from your location, cities or zip codes. Each area needs to be added to the GMB listing and will aid in "near me" searches related to your categories.
Accurate NAP info, quality citations strategy, positive online reviews and an optimized website will be the base for your ranking success. Other practices such as producing content on your blog and interacting on social media will be your next step. Reach out to our specialists to learn more.
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