Are you searching for the best digital marketing strategies to boost your online visibility and increase your conversion rate at the same time?
What if we told you that we had a fast, effective way to achieve those goals – all while positioning your brand in front of an interested, purchase-ready audience?
When you partner with V Digital Services for our pay-per-click management services, that is exactly what you can expect to receive. We are a PPC advertising agency that provides a broad range of digital marketing services, equipping your business with a strategic advantage to put you on the fast track to success.
CONQUER YOUR BIGGEST MARKETING CHALLENGES WITH PPC ADVERTISING
These days, just about everybody and every business has a website. And even though the accessibility of online advertising offers plenty of benefits to business owners, it gives those same benefits to their competitors – so how do you get ahead?
Whether you are a new entrepreneur, a franchise owner, or an eCommerce site operator, the challenge is not necessarily figuring out how to start marketing a business online. There are more than enough options to choose from, not to mention a wealth of digital marketing channels and tools. Instead, the real mystery is how to get your brand “seen” by the target customers that will actually purchase your products or services. Despite your best efforts, it might seem like your business is completely invisible online.
You Are Not Alone In The Struggle
A growing number of companies are facing major obstacles to online marketing, including:
An increase in competition.
Shifts in customer expectations and demands.
Seemingly elusive customers.
Tough industry regulations.
The rising expense of digital ad spending.
Changing market standards.
Advancements in ad blockers.
Even social media marketing, which was once considered among the easiest forms of digital marketing, has become more difficult.
Early on, your business could use social media to reach an audience of millions for absolutely free. But now, new regulations and standards are driving the cost higher, putting social media ads out of reach for many businesses.
Aside from social media marketing (and, of course, high-quality web development), you do have other routes to expanding your brand’s digital presence. Search engine optimization (SEO) has become one of the foundational elements of a solid digital marketing strategy. But even though the results of great SEO can exceed your expectations, it takes time, effort, and a certain level of investment to get there.
WHEN YOU STACK UP ALL OF THESE CHALLENGES, IT MIGHT SEEM LIKE A SOLUTION CANNOT EXIST – BUT IT DOES!
Pay-per-click advertising is an excellent way to see immediate results and a quick ROI, supporting positive business outcomes in the short- and long-term alike. It is the ultimate campaign boost and an extremely effective method for precision-level targeting. So, what is the catch? For most business owners, navigating paid search gets very complicated very quickly. And if you do not know exactly what you are doing, it is easy to overspend your budget and end up with minimal results. But that is where we come in. As an experienced PPC marketing agency and a leader in the industry, V Digital Services has helped various clients go above and beyond their goals with targeted PPC services. From initial strategy and campaign management to measuring your progress via advanced analytics, our team will streamline PPC advertising and put it to work for your brand.
PPC vs. SEO: What is the Best Marketing Strategy for My Brand?
When you are weighing your options between PPC and organic search (SEO), it is not that one is necessarily superior to the other – it is simply that one or the other (or both) may be a better fit for your business and its needs. To make an informed decision, you will need to understand your specific target demographics and their online behaviors. Understanding the pros and cons of PPC and SEO is also a must.
SEARCH ENGINE OPTIMIZATION
Initially, some people assumed that SEO was just another passing trend in tech-savvy marketing. But now, it has become clear that it – and the multitude of benefits it can offer – is here to stay. However, SEO does have one major drawback. It takes time to see results, so it is unlikely that SEO alone will be enough to deliver significant growth within a short timeframe.
Search engine optimization can:
- Increase organic traffic.
- Strengthen brand awareness.
- Build online credibility.
- Establish customer trust and connection.
PAY-PER-CLICK (PPC) ADVERTISING
Ideally, a brand’s online advertising strategy would combine both SEO and PPC for maximum results. Together, they can give you the best of both worlds: rapid results and long-term sustainability, maximum visibility and relevant online traffic. But if you are working with a short window or limited budget, and you need to drive measurable growth now, PPC internet marketing could be your best bet. If instantaneous results are what you are after, PPC marketing may be the way to go.
It has long been a cost-effective staple of online advertising, especially because it can:
- Provide full control over ad spend.
- Offer considerable flexibility.
- Enable precision-level targeting, streamlining the customer journey and increasing conversion rates.
Seize Your Opportunity to Leverage PPC Ads to Reach Your Goals
V Digital Services is a trusted provider of pay-per-click internet marketing, with a proven track record and years of industry experience. Our pay-per-click company goes above and beyond to serve as a collaborator, supporter, and expert guide to our clients, working diligently to nurture brand awareness, multiply leads, and maximize user search opportunities.
Both our breadth of experience and demonstrated skill make V Digital Services the first team to turn to when you want to better understand:
- What is PPC?
- How does PPC work?
- What is the best way to approach PPC ads for my business?
- Is PPC the right fit for my brand?
Reach Out To Our Online Marketing Experts Now
WHAT IS PPC?
PPC stands for “pay per click,” and is a paid search model in which you (the advertiser) pay for each user click on your PPC ad. With PPC ads, you can immediately gain traction with a highly specific segment of your target audience. PPC is an extremely cost-effective way to promote your products and/or services while simultaneously building brand awareness online.
For many people, “pay per click” is a phrase they associate with Google. But while PPC for the Google Display Network and search engine results pages (SERPs) is an important topic within this strategy, there are many other platforms and websites offering PPC as well. Social media networks, like Instagram, Facebook, YouTube, LinkedIn, and Pinterest also have pay-per-click ads as well.
When you implement a PPC campaign, you are able to strategically place your advertisements when and where your target audience is most likely to see them. In other words, the ads you see when you browse online are PPC ads that have been tailored specifically for you.
HOW DOES PPC ADVERTISING WORK?
In 1994, the world’s first-ever online advertisement appeared. In the decades since, online marketing hasn’t just become a valuable strategy; it has been established as a necessity for business growth and success.
The average Internet user sees anywhere between 4,000 and 10,000 ads every day (TechJury 2021), so to say that consumers are bombarded by advertising is an understatement, to say the least. But even so, ads allow businesses to increase brand awareness by 80%, and PPC advertising boasts an exceptional 200% return on investment (ROI).
These statistics make it abundantly clear that, if you don’t already know what PPC is, there is no time to waste. Let’s brush up on the basics to help you see why PPC marketing is about to become one of your top tools for digital marketing.
TYPES OF PPC ADS
PPC advertising encompasses a variety of marketing campaigns, each one with the ability to play a role in promoting your brand to the right online users. The PPC team at V Digital Services will collaborate with you to pinpoint the specific types of pay-per-click ads that best align with your goals, including:
Search advertising is easily the most widely-used form of paid marketing. These ads are displayed at the top of search engine results pages (SERPs) when online users search for your products, services, industry, or other relevant offerings. Paid search ads connect you to high-quality leads (generally from new customers) and are usually a good fit for one-time promotions or short sales cycles.
Display advertising is aimed towards users who have visited sites directly related to your industry. Display ads are placed on Google’s partner websites, which reach more than 90% of global users. An ad format that combines photos and text makes it easier to get the attention of users and persuade them to take action. Usually, display advertising is an option recommended for longer sales cycles or brands with a niche audience.
In just the last few years, social media paid advertising has grown by leaps and bounds. These paid ads are displayed specifically on social media platforms like Facebook, Instagram, Twitter, and LinkedIn. Using user data and behavior, the ads target prospects based on factors such as their interests, networks, hobbies, and activity. If your brand has an active presence on social media and wants to target customers with laser-precision, social media paid ads may be suitable.
RETARGETING (REMARKETING) ADS
Retargeting, also called remarketing, is a way to reach users that have already engaged with your website. These ads appear as a reminder to these users, prompting them to revisit your site and (hopefully) convert. Because retargeting takes aim at such a specific customer base and involves little competition, it’s a relatively less expensive PPC ad strategy.
GOOGLE SHOPPING ADS
For eCommerce-enabled businesses with a wide offering of products, Google Shopping ads can be an outstanding way to reach high-converting customers. When a user conducts a search relevant to your product offerings, the PPC ads from Google Shopping are displayed in a carousel beside or above the search results.
PPC ads that are placed directly into video content (also called in-stream ads) offer a dynamic and interesting way to connect with an already engaged audience. Most commonly seen on YouTube and Facebook, these ads are designed to appear in breaks in streaming video content.
How Do PPC Ads Work?
ESSENTIALLY, PPC MARKETING IS A TACTIC THAT RELIES ENTIRELY ON KEYWORDS
Services like Google AdWords place a value on different keywords and phrases, using search volume, competition level, and difficulty to calculate a dollar amount. The more advertisers that are competing for a specific keyword, the higher its value.
Marketing platforms only have a limited number of PPC ad slots, so advertisers have to go head-to-head to secure a spot. Through an automated ad auction, search engines assess the validity and relevance of various ads that show up on their search engine results pages. The better your quality score, the lower your cost-per-click (CPC) and the higher your ad position.
Factors used to determine quality score include:
- The presence of valuable keywords.
- The relevance to the target demographics.
- A high click-through rate (CTR).
- An SEO-optimized landing page.
Improve Your Quality Score and Launch Your Next PPC Campaign Now
Now that you have a clearer understanding of how PPC works and what it can offer you, you can begin to use it to your benefit. A PPC audit is an excellent first step, and the team at V Digital Services can help you.
Our PPC specialists will make sure that you have everything you need to develop and implement a successful campaign, putting your ad spend to its best possible use. We will work with you to develop structured goals for your PPC campaigns, determining metrics for success and crafting a campaign structure that boosts qualified traffic while reducing your overall spending on PPC management.
ADDITIONALLY, OUR PPC MARKETING FIRM CAN SEAMLESSLY INTEGRATE YOUR SEO AND PPC STRATEGIES SO THAT YOUR BUSINESS CAN REAP THE BENEFITS OF BOTH.
The ultimate goal is to help each of our clients confidently invest in PPC marketing efforts that make sense for their brand, goals, and audience – and we are ready to help you see what that looks like for you.
How Pay-per-click Advertising Benefits Your Business
Few digital marketing strategies can compare to the outstanding ROI that pay-per-click ads can offer. Professional PPC management services rely on data and best practices to generate invaluable opportunities for you to increase your conversions and boost profitability, all by extending your reach to the right audience at the right time.
Here are just some of the benefits of PPC management that can contribute to your business growth:
HIGHLY ACCESSIBLE POINT OF ENTRY
Even if you are at the earliest stages of your digital marketing journey, miles behind your competitors, paid search marketing comes with an exceptionally low barrier to entry. So, you can get your PPC campaigns up and running sooner rather than later, with the expert support of our PPC management agency.
TARGETING ON A GRANULAR LEVEL
PPC campaigns make it possible to hone in on a highly specific audience, using data such as age group, gender, location, preferred digital platforms, search behaviors, and online activities to deliver extremely targeted messaging. You will have the power to get your advertisements in front of a relevant audience at the best possible time, connecting with them when their purchasing potential is at its highest.
INCREASED BRAND VISIBILITY
One of the core goals of any digital strategy is to effectively position your products/services in the online spaces where your target customers spend their time. PPC campaigns tap into the awareness phase of your sales funnel, taking advantage of the opportunity to get your brand in front of high-converting customers and prospects alike.
A PPC campaign can begin delivering results immediately after launch, so you can quickly make progress towards your goals. During the first three months, our PPC company collects the vital data that informs ongoing performance improvements, making the refinements that ensure long-term success.
EASY EXPERIMENTATION FOR QUICK OPTIMIZATIONS
Thanks to A/B split testing for PPC ads, identifying the best-possible campaign strategy takes almost no time at all. Our PPC management team will develop different versions of your PPC ads, then utilize A/B split testing to determine which one will produce the highest conversion rate. It is almost like being able to take a quick peek at the future to make sure that you are making the right decision.
THE OPTION TO RUN ONE-TIME CAMPAIGN PROMOTIONS
If your digital marketing budget is running low, PPC services are a good option for stretching your ad spend as far as possible. You can run short sales cycles and one-time campaign promotions, empowering you to prioritize your needs and goals without sacrificing budget.
IMMEDIATE TRAFFIC THAT KEEPS A STEADY PACE
With search engine optimization (SEO), pay-per-click advertising leads qualified traffic to your website while also building your online presence. PPC will put your business on the fast track to clicks from customers who are actually interested in what you have to offer.
THE ABILITY TO LEVERAGE NUMEROUS MARKETING CHANNELS
Paid search is a digital marketing model that can be employed on various online platforms, granting you unparalleled access to an expansive consumer base. PPC services open up an array of marketing channels, so you can cast your net and capture a massive network of users.
DATA THAT CAN BE TRACKED AND MEASURED WITH EASE
Before you can effectively evaluate the success of a digital marketing strategy, trackable data is a must. Because pay-per-click advertising comes with an abundance of informative data, strengthening your strategy is never a guessing game. Metrics such as clicks, conversions, and view impressions are all available to inform your next steps.
COMPLETE CONTROL AND CUSTOMIZATION
With PPC, you will have an unprecedented amount of control over every last detail of a campaign. And when you have partnered with a PPC agency that is well-equipped to put campaign data and tracking options to good use, the possibilities are virtually endless.
Once you are ready to harness the power of PPC search engine marketing, V Digital Services is the team you can trust.
Services Available from our Industry-Leading PPC Agency
IN-DEPTH KEYWORD RESEARCH & ANALYSIS
When you know which keywords your customers are most likely to use, you can target them more effectively. We will have a dedicated team conducting keyword research for your brand, determining the highest-performing target keywords and phrases, and organizing them based on search volume, competition level, and industry relevance. This detailed database of keywords will be consistently updated so that you are always taking aim at your niche market.
LANDING PAGE OPTIMIZATION
Well-designed landing pages are a part of the foundation of PPC success, and yet so many brands do not have them. Our web design team will collaborate with PPC specialists to optimize your landing pages for conversion, implementing high-performing keywords, engaging copy, and strong calls-to-action (CTAs). By referring to both PPC best practices and SEO strategies, we will do everything possible to compel online users to convert.
Overseeing your pay-per-click advertising strategies can be time-consuming and stressful, until you have our PPC agency on your side. We will free you from the hassle of all PPC management tasks, including channel strategy, keyword and market research, data monitoring, and A/B testing. All you will need to do is sit back and watch as the qualified traffic rolls in.
PAID SEARCH ADVERTISING
Our paid search experts will get your brand at the top of search engine results pages (SERPs), funneling the right users directly to your site. Our paid search strategy considers the best approach for ad targeting, keyword analysis, and PPC bidding, all while keeping a close eye on your ROI. As we improve your CTR, Quality Score, and impression share, the results will be significant.
A/B SPLIT TESTING
Eliminate the guesswork from your PPC ad campaigns and enhance your strategy with our pay-per-click agency. From page layout and images to the headline and CTA, we will test various versions of a page to see which ads produce the biggest payoff. Split testing guides out optimization efforts, so your PPC performance is always continuing to improve.
CONVERSION RATE OPTIMIZATION (CRO)
Securing your ideal customers at the best possible time is a precise science, and V Digital Services have the formula for success. We create compelling ad copy, perfect landing page design, and craft user-friendly forms for lead capture, all of which supports a higher Quality Score and conversion rate.
GOOGLE & BING ADS MANAGEMENT
Master PPC advertising on the platforms of online search giants, and you’ll unlock a treasure trove of web traffic and revenue. Our digital agency conducts PPC audits to get a detailed perspective on what is working – and what is not – so that we can thoughtfully optimize ads for each unique platform.
SOCIAL MEDIA ADVERTISING
Odds are, we don’t have to tell you how important social media marketing is now. But what you might not know is that social media platforms have become the go-to source for consumers conducting product research. You do not want to miss the opportunity to reach your target audience and increase brand engagement, especially when users spend more and more time on social media every day.
Make sure that when an engaged user leaves your website, they do not forget to return. Retargeting is a key tactic for pay-per-click marketing but requires an experienced hand to be done cost-effectively. V Digital Services will zero in on your strongest PPC ads, then develop high-quality remarketing ads specifically targeting high-value customers. Precisely limiting the frequency cap to an optimal number maximizes the customer impression while cutting ad expenses.
COMPREHENSIVE COVERAGE OF EVERY DETAIL AND PPC IMPROVEMENT EFFORT
Ultimately, one of the biggest benefits of PPC management from our professional digital marketing agency is the peace of mind that comes from having experts taking care of your business. You gain the freedom to refocus on the business priorities that matter most to you because we will take on every single aspect of PPC digital marketing from here on out. Here’s a shortlist (that is actually impressively long) of the PPC improvements we will be handling for you:
Automatic bid optimizations.
Manual bid optimizations.
Quality Score improvements.
Keyword match type selections.
Keyword research, refinement, and expansion.
A/B Split testing.
Competitor analysis and observation.
Negative keyword additions.
Remarketing campaign tactics.
Single keyword ad groups.
High-quality content creation.
PPC call tracking.
Improvements in quality of traffic.
ROI conversion tracking.
Improvements to analytics.
Opportunities for expansion.
What Makes V Digital Services the Best PPC Agency Out There?
There may be other PPC agencies out there, but none quite like V Digital Services. We have earned industry recognition for our proven track record of success, bringing years of experience and specialized expertise to each and every pay-per-click campaign. We are confident that we possess the skill to effectively navigate the complexities of PPC, as well as a full range of additional digital marketing solutions.
When you move forward with our pay-per-click agency, here is what you can look forward to:
COMPREHENSIVE PPC AUDITING
Until you know where your present PPC efforts stand, it is impossible to chart a path for the future. Our PPC firm will conduct a comprehensive audit of your pay-per-click campaigns, looking closely to find any potential issues or opportunities for improvement. Not only is our purpose to align your campaign with your goals, but also to be conscious of industry regulations. No detail escapes our attention, including your account structure, analytics, remarketing strategies, and key performance indicators (KPIs).
A CUSTOMER-FIRST PHILOSOPHY
Unfortunately, clients often get lost in the shuffle at many PPC agencies – but not at V Digital Services. We recognize that our relationship with clients is a critical partnership, and we are diligent in maintaining a collaborative atmosphere and open communication. You will always be the captain of the ship, while we serve our role as expert guides.
A PREMIER GOOGLE PARTNER
Because of our demonstrated expertise and skill, V Digital Services is proud to have been named a Premier Google Partner. As part of an exclusive cohort of Google Ads specialists, we are on a short list of PPC agencies that can give you a competitive advantage with PPC ads on Google.
A DEDICATED ACCOUNT MANAGER AND TEAM OF SPECIALISTS
There’s no question that PPC management involves an overwhelming amount of decision-making and strategizing – and much of it is highly technical and complex. But at V Digital Services, we instantly become your partner in the process, taking the weight off your shoulders and transferring it to our team. You will be provided with a consistent point of contact, so that you always have easy access to information and answers about your campaign.
V Digital Services is a PPC advertising firm that believes in empowering our clients, not keeping them in the dark. You will be regularly informed on the current status of your campaigns, provided with tailored, detailed reports that break down key metrics in a user-friendly manner.
MULTI-LOCATION AND FRANCHISE PPC
Are you the owner of a franchise or multi-location business? If so, you will need a specially-designed PPC structure to meet your unique needs. Depending on your exact position, V Digital Services will form smart strategies to connect with your target demographics and location. As a result, your ad spend will be effectively used and potential customers will have an authentic and engaging experience with your brand.
Our Clients Experience Results with Pay Per Click
Pull Ahead of Your Competition with our PPC Management Services
When you partner with V Digital Services for pay-per-click management, you could be seeing results as soon as tomorrow – why wait any longer? PPC advertising is an opportunity you don’t want to miss, and our expert team will help you maximize your marketing budget and get the results you want.
Contact V Digital Services to see exactly how pay-per-click ads can transform your marketing strategy now.
Connect With Our Top-rated PPC Agency
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PPC Management Services: Frequently-Asked Questions
One of the advantages of PPC advertising is that it offers you the flexibility to work within your budget while still achieving worthwhile results. Our PPC management company can tailor options that suit both your desired goals, strategies, and spending, finding a balance between affordability and efficacy to offer the best possible investment.
The cost of PPC depends on a range of factors, which you will be able to adjust according to your needs. Cost per conversion, conversion volume, and ROI are all considered, helping us make informed recommendations for you and your business.
Pay-per-click digital marketing is unique in that it can yield immediate results. Our team can make high-impact changes very quickly; for example, adjusting your pay-per-click strategy to reduce spending and halt financial losses. From there, we will develop measurable, performance-based goals and timelines that are both ambitious and achievable.
V Digital Services is a full-service digital marketing agency, with all of the strategies and services you need to generate brand awareness, strengthen your online presence, and achieve your business goals. In addition to PPC management, some of the other services we offer include:
- Organic SEO services.
- Local SEO services.
- Social media management and marketing strategy.
- Web design and development.
- Franchise and multi-location marketing.
- Video production.
- Public relations.
- Email marketing.
- Marketing automation.
- Creative direction and strategy.
- Brand strategy and development.
- Content creation.
- Print design.
- Reputation management.
Our talented and dedicated team includes creative, results-oriented individuals that can help you tackle the full scope of your digital advertising strategy. And because we take a personalized approach to every client, you will have the advantage of a marketing plan specifically tailored to match your business needs, goals, and vision.
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