This page explains how brands can build customer trust through proper consent management by being transparent about data use, making opt-out and opt-in processes easy, displaying security certifications, pledging not to resell data, and using relatable communication. V Digital Services offers consent management services to help companies create compliant and trustworthy data consent platforms.
Overview
This page explains how brands can build customer trust through proper consent management by being transparent about data use, making opt-out and opt-in processes easy, displaying security certifications, pledging not to resell data, and using relatable communication. V Digital Services offers consent management services to help companies create compliant and trustworthy data consent platforms.
Establish Trust in Your Website With Consent Management Services | V Digital Services
Establish Trust in Your Website With Consent Management Services | V Digital Services V DIGITAL SERVICES BLOG Straight From The Pros How to Build Trust with Consent Management Services Consent Management Posted by Megan Esposito On May 23, 2024 Trust and personal data handling are closely linked in the modern world. People are tired of having their personal data sold to third-party advertisers or being put at risk by poor-quality data security. Most people don’t want to share their data if they can help it, and the ever-increasing legislature protecting consumer data has increased the need to carefully navigate consent management within each one of your customer relationships. How can your brand establish trust with customers, securing the data you need while also reassuring your audience that their data is safe in your hands? As data consent specialists , we can help. Be Honest About the Data’s Purpose First, be honest and transparent about how the data will be used. Let customers know that you’re personalizing their experience and even that you’d like to track your brand’s internal success metrics. Share the benefits of data collection by providing a personalized website experience and offering custom-tailored deals designed to delight customers as a result of sharing their data. Make It Easy to Opt Out – And Opt Back In Nothing loses trust faster than a hard-to-opt-out consent form. Consent requests are mandatory according to several data protection regulations, now. [Guidelines 05/2020 on consent under Regulation 2016/679] The fewer clicks it requires for customers to opt out of sharing their data, the more they believe that you are not trying to trick or trap them. Of course, your goal is to collect data, so where is the balance? The answer is to also make it easy to opt back in. Include data sharing in each customer’s profile preferences or as part of the hamburger menu so if they miss personalized offers, they can opt in or out at any time. Reassure Customers with Security Standards Let your customers know that your company takes security seriously. Achieve recognized security standards – complete with audits and certifications – and then share your security level as a badge of honor. Reassure customers that protecting their data is a paramount priority and that your company is doing everything possible to ensure they are not put at risk by entrusting you with their precious details. The No Advertiser Pledge Many people are uncomfortable after discovering just how many websites instantly resell their data through third-party cookies and trackers. There’s a reason Google is transitioning away from cookies as a whole. Making an honest promise not to re-sell customer information without their explicit consent can go a long way to mend that recently discovered breach of trust between consumers and the online commercial world. Make it Relatable with Light Humor Be a little bit funny about it. Just a touch of humor can go a long way in breaking the ice about our shared data discomfort. Some playful brands have pop-ups that say “We’d love to give you a cookie”. Or you might share a cartoon, protecting customer data like a celebrity is protected from paparazzi at an award show. Or you might just say “We love data!” with an image of a joyful person frolicking in charts and graphs. If customers smile when they see your consent message, it fosters understanding, connection, and the foundations of trust. Partner with a Consent Management Service to Build Trust with Your Customers Of course, no matter your approach to data consent, compliance is an essential element. The best way to build trust with your customers and ensure your website is fully compliant with all national, state, and international data handling regulations is to work with a consent management service . We can help you craft a relatable, honest, and compliant online consent platform that both customers and regulatory bodies can agree on. Contact Us Facebook Twitter LinkedIn Print Email Megan Esposito Director of Agency Services Megan brings over 15 years of expertise in the dynamic realm of digital marketing. With a decade-long tenure at V Digital Services, she has navigated diverse roles spanning client services, operations, and fulfillment. Presently, as the Director of Agency Services, Megan spearheads the strategic direction of product roadmaps, driving innovation within V Digital Services. Prior to her tenure at V Digital Services, Megan cultivated her skill set at other marketing agencies across the United States. Beyond her professional endeavors, Megan cherishes moments with her family, immersing herself in nature, exploring new destinations, indulging in the pages of captivating literature, and discovering cinematic treasures. 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Frequently Asked Questions
What are the key strategies for building trust through consent management?
The page recommends: being honest about how data will be used, making it easy to opt out and opt back in, reassuring customers with security standards and certifications, making a pledge not to resell customer information without explicit consent, and using light humor in consent messages to foster connection.
Why is it important to make opting out easy?
According to the page, nothing loses trust faster than a hard-to-opt-out consent form. The fewer clicks required to opt out, the more customers believe you are not trying to trick or trap them.
What does the 'No Advertiser Pledge' mean?
The page states this is an honest promise not to resell customer information without their explicit consent. This addresses customer concerns about websites reselling data through third-party cookies and trackers.
How can companies reassure customers about data security?
Companies should achieve recognized security standards with audits and certifications, then share their security level as a badge of honor to reassure customers that protecting their data is a paramount priority.
What service does V Digital Services offer related to consent management?
V Digital Services offers consent management services to help companies craft relatable, honest, and compliant online consent platforms that meet national, state, and international data handling regulations.
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