- Posted by Trevor Weitzel
- On August 1, 2016
Every business, whether or small or large, has objectives when it comes to marketing. Obviously, you want to retain your existing customers and keep them loyal while adding more to your stable, but doing that isn’t as easy as just placing a few ads or spending money on a direct mail campaign.
What used to work in the world of marketing simply isn’t as effective as it used to be, at least not for many small business owners. Paid advertisements used to be king, but today, it’s pretty fair to say that content has taken that title once and for all.
If you’re not sure how content marketing can enhance your company’s SEO and marketing efforts, there’s a lot to learn. It can seem daunting, but understanding the true potential of content marketing is essential for the growth of your company, especially if you have a limited budget.
Use this guide to get a grip on content marketing and learn how to make it work for your business.
What is Content Marketing?
Before you can really understand how to use content marketing for your company, you need a firm grasp on what it really is. Content marketing is all about providing relevant, useful information to your customers and others on the web.
In some cases, this content may be related to your business and what you do. For example, if you run a plumbing company, a piece about how you the average person can unstop a clogged drain could be appropriate.
Content isn’t always related to your business though, at least not in a direct way. Using the same plumbing company example, a content piece about how to get your old porcelain sink to look white again could be useful, helpful and valuable to consumers and people accessing your website.
The View From Outside
One of the biggest aspects of content marketing and why it works is how consumers see your company. In today’s world, many customers are tired of having advertisements pushed on them in an attempt to sell a product or brand. Content marketing takes a different approach.
By providing useful, interesting and relevant information to customers and potential customers, you have the ability to position yourself as a company that’s a trusted source of helpful information. That creates awareness of your company while putting a face on your brand that’s different than all of the rest.
Customers that access your content regularly and find it helpful will also be more loyal to your brand in general, as long as you provide quality service or products to them at competitive prices.
SEO marketing and keyword targets are helpful for getting people to your website, blog or video on the internet. However, website pages or bits of content that aren’t really helpful, or are just stuffed with keywords, won’t do as well in search results.
In some cases, your SEO efforts may even be penalized by Google and other search engines’ algorithms designed to keep unhelpful content to a minimum. Spending money on SEO that won’t be seen is obviously a bad use of your limited cash flow if you’re a small business.
Another important thing to know about content marketing is that the content you put up likely won’t stay just on your site. Consumers who find a helpful piece you’ve placed on your site or blog will likely end up sharing it on social media sites like Facebook and Twitter.
That means that your content will spread past the initial consumer who accessed your company’s page, blog or YouTube channel to individuals who may not be aware that you even exist. In the modern age, this is a type of word of mouth marketing that can really turn your content efforts into cash.
Combining SEO and Content
SEO-based marketing and content marketing are often seen as different things from the outside, and while they are certainly different beasts, they work best when they work together. That’s because SEO is all about keywords, and without keywords, content isn’t as helpful for your company.
Link building is also much easier when you’re dealing with content that’s valuable and not just a jumble of keywords. Combine your SEO marketing and your content effectively and you’ll have the best of both worlds.
V Digital Services
Visit V Digital Services to learn more about how content market can enhance your SEO efforts on the web. We can also help you with a variety of digital marketing strategies, including paid media buys, social media marketing and more. Whatever your company needs to get to the next level, V Digital Services can be your ladder.