Content is King, but Story is God
- Posted by NoniShaney Cavaliere
- On June 15, 2021
Have you ever wondered where the phrase “Content is King” stemmed from? Did you guess Bill Gates? Gates wrote an essay in 1996 titled “Content is King,” which was then published on the Microsoft website, and it’s of this belief that content is central to the success of a website. Even today, 25 years later, content remains in the position of king.
“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” – Bill Gates
The success of a website depends on the quality content that meets the demand of users, and it should also be optimized for search engines such as Google. Every proper digital marketing strategy has a content creation plan.
What is Content and Content Marketing?
In short, content marketing is a marketing strategy that focuses on creating and sharing consistent, quality, unique, and relevant content. Keeping current customers engaged and targeting a wide, new audience is the name of the game.
Content is the reason search began in the first place, and search engines still rely on content today. Think about it – in order to conduct research, content is needed to answer questions. How can someone expect to show up in specific search results online unless their site has relevant content? Simply put, they cannot!
Wendy Piersall said it best, “Google only loves you once everyone else loves you first.”
However, don’t get hung up on the words alone. Content is more extensive than just a typical blog post. Content also includes other areas of focus, such as infographics, videos, and podcasts. Content can be anything that is tangible to a user. Ideally, all of these aspects contain the three basic elements of storytelling: conflict, authenticity, and audience.
How to Tell (and Sell) a Story
As content marketers, telling better stories is your job. Great content has the ability to speak to the hearts and minds of your audience and customers. It is the content you produce that will lead and convince people to buy your product or use your services.
Other elements, such as design and visuals, are secondary and not as valuable as you may think. Content and storytelling is the true turning point, and as mentioned above, conflict, authenticity, and audience are the three basic elements.
Conflict creates tension to keep people engaged in your story. Conflict between who we are, what we want to be, and what others think of us is the central thread of human lives. When people begin to look into their own lives, they will see that internal conflict and the tension it causes. Everyone feels it, so the story must portray this element to resonate with others and be successful.
Authenticity is vital to storytelling. Content marketers must be mindful of not falling into the trap of looking for keywords or quick hits in order to get a boost within Google or any other search engine’s ranking. The key is to stay true to your brand and true to your voice, as audiences will respond to that authenticity with vigor and emotion.
The third and final element of storytelling is the most important, your audience. Your audience wants stories and will eat the good ones up. They will share them, comment on them, tweet about them, hyperlink to them in their blogs, make gifs of them, etc. All we have to do as content marketers is offer that great story to the audience – preferably the correct audience!
Build Your Brand’s Content Marketing Strategy with V Digital Services
Now that you know why content is king, who made the content is king quote so famous, and how you can be the king or queen of content marketing with storytelling, the floor is yours. Companies of all sizes use content to increase their success, and your brand can be no different with the help of quality content.
This is where VDS comes in. Our knowledgeable team of content marketing experts and content creators is here to turn your website into a source of sales and long-term success.
Let us show you how content marketing, and content in general, is the king of all marketing tools now and in the future.
Contact V Digital Services today to start learning more now!
Featured Images: Pemaphoto/Shutterstock