Category: Social Media

Social media is enjoying something of a golden age. Over 45 percent of the world’s population uses networks like Facebook and Instagram, or almost 3.5 billion people. What’s ironic is that this enormous popularity represents both social media’s greatest advantage and biggest challenge to retail marketing. On one hand, it offers access to larger numbers [...] KEEP READING

A travel writer first developed the five “star” rating system in 1820, when she marked objects with one or more exclamation points “according to their merit.” Today, that same system is widely used to help consumers determine the merit of everything from restaurants to hotels, and from movies to services, which is why many businesses [...] KEEP READING

Social media has become an integral part of everyone’s lives. In fact, 86 percent of adults in the United States aged 18 to 29 are active on social media. That is a huge demographic, and if you are invested in franchise marketing, then you need to have a presence on multiple social media platforms. Facebook, [...] KEEP READING

Twitter is one of the most popular social media platforms on the planet. The application has over 326 million active users every month and over 500 million tweets are sent every day. It is a way for celebrities to stay in touch with their fans and for comedians to work on new material. However, you [...] KEEP READING

Despite its many hiccups of late, Facebook is still considered one of the largest and most popular social media networks in the world. Not surprisingly, they were also the first social media network to pass the 1 billion user threshold, and now, they currently sit comfy at a reported 2.23 billion registered users. Other social [...] KEEP READING

Google Plus (G+) tried to be the little engine that could, but sadly it could not. Per their announcement this past Fall, Google, the king of everything internet will be stepping out of the social media networking game by pulling G+ to consumers within the next several months (bye-bye slated for April 2019). The issue; [...] KEEP READING

Updated Date: May 21, 2022 Social media marketing holds an incredible amount of value for franchised businesses, presenting the opportunity to connect with customers on a growing number of unique platforms. Businesses can interact with existing and potential customers on a genuine level, build brand awareness, and drive a steady stream of business through their [...] KEEP READING

The internet is a magical and mysterious place. Information at your fingertips, tools and applications to make life easier, and the answer to any question you can possibly dream up. What could possibly go wrong? For business owners, the convenience of the web can sometimes be brutal as your reputation hinges on what customers have [...] KEEP READING

For many years, YouTube has been a social media destination for hobbyists of all kinds, providing an enjoyable way to share and collaborate with those with similar interests. Recently, small and large businesses alike have discovered the power of YouTube, and the potential it offers for connecting with existing and potential customers. For firearms enthusiasts, [...] KEEP READING

Facebook has fully embraced its Manifest Destiny, and it’s clear that no digital competitor is safe. YouTube better start sleeping with one eye open — The Zuck is coming. What is Facebook Watch All About? On Tuesday, Facebook announced the expansion of their Watch platform, extending their revenue-generating tools for video to a wider range of [...] KEEP READING