Category: Social Media

With the popularity of social media among consumers today, it is critical that businesses have a robust online presence to reach and interact with their customers and followers. For franchise businesses who already struggle with brand consistency, lead generation, and onboarding issues, using social networks effectively is even more challenging, as the smallest mistake can [...] KEEP READING

The millennial generation has posed quite a challenge to marketing aficionados across the board. Millennials have different interests and value different things in their products and companies. Learning to reach them means becoming proficient in social media marketing. How to Market Towards Millennials In order to reach millennials and capture their hearts, your brand needs to [...] KEEP READING

Spend even a few minutes researching social media marketing statistics, and you can plainly see why so many brands and businesses are pouring money, time, and effort into their social media presence.  With more than 400 billion people active on social media as of early 2020, you’re virtually always just a click away from your [...] KEEP READING

A decade or two ago, there might have been some doubt surrounding the longevity of social media. But now, we can clearly see that sites such as Instagram, Facebook, and TikTok have a tight hold on our society – and our marketing approach.  Nearly half of all consumers rely on social media influencers for recommendations [...] KEEP READING

By now, most of us are aware that fake Facebook profiles aren’t exactly rare. Even though a fake Facebook account might not seem like a big deal, recent headlines and current events have shown us otherwise. Aside from the onslaught of misinformation fueled by fake accounts on Facebook, there are many more ways in which [...] KEEP READING

Have you ever come across an interesting YouTube video, only to realize the content is in a language you aren’t familiar with? In the past, you might have just clicked on the next video – but now, it’s become significantly easier and you can easily learn how to translate YouTube videos into a wide range [...] KEEP READING

Every business owner understands that customer reviews are important – but do you really know just how valuable they can be? You might be surprised to learn just how impactful customer reviews can be, especially in our digitally-driven age. Online reviews are a powerful tool that you can leverage to achieve an array of goals [...] KEEP READING

For anybody that feels like each new week seems to bring a new Instagram update, 2021 has been a busy year. True to the fast-paced nature of social media, Instagram has undergone more than a few changes in the last several months. And whether you use Instagram for business or personal use (or, more than [...] KEEP READING

When you break down the digital marketing “game,” search engine optimization (SEO) and social media are two unique players – but there’s no doubt that they’re absolutely on the same team. SEO social media optimization is a concept that explores how your social media pages can contribute to a stronger (and steady) flow of traffic [...] KEEP READING

Right now, over 200 million businesses are using Facebook and its sister apps for marketing and connecting with customers, and that number is increasing by the minute. And when you consider that about 1.8 billion people (about 66% of Facebook users) are active on the app every day, it’s clear that this social media platform [...] KEEP READING