How to Build and Maintain an Engaged Facebook Community Group

VDS Understanding Facebook Community Groups Blog Image 1

Facebook Community Groups are becoming an indispensable business tool, providing a powerful connection, discussion, and engagement platform. These online communities encourage interaction between like-minded individuals, fostering a sense of belonging while providing valuable insights to businesses about their consumers. Whether searching for Facebook group ideas to boost your brand or seeking tips on enhancing Facebook […] KEEP READING

How to Grow A Social Media Channel From Scratch

Social Media 1

Building a solid digital presence is integral to the success of your business – and mastering social media is no longer optional; it’s essential. Social media channels provide unique opportunities to engage with customers, amplify your brand voice, and drive tangible business growth. This in-depth guide provides various practical strategies and tips to help you […] KEEP READING

How to Rock a Trade Show in a Digital World

How to Rock a Trade Show in a Digital World 1

In the fast-paced world of business, trade shows have stood the test of time. These events have served as a nexus for companies to network, showcase products, and attract potential customers for decades. However, the digital age’s onset has fundamentally transformed how businesses approach trade shows. These gatherings are no longer confined to physical spaces; […] KEEP READING

Understanding User-Generated Content


In today’s digital age, social media has become a crucial platform for businesses to connect with their audience, increase brand awareness, and generate sales. However, managing social media accounts can be quite challenging, especially for smaller teams with limited resources. This is where leveraging user-generated content (UGC) creators come in. This article will discuss how […] KEEP READING

Categorized as Content

What Does a Content Marketing Strategy Look Like For Franchises?

what does a content marketing strategy look like for franchises

In today’s world, franchise content marketing is an essential component of your business. Gone are the days when the only way of advertising was to hang a sign outside of your establishment and knowing that word of mouth for exemplary service would bring in more customers. Now, businesses must use a multifaceted approach to increase […] KEEP READING

Why are Community Engagement and Outreach Successful on Twitter?

community engagement and outreach on twitter

If a tree falls in the woods, and nobody’s there to hear it, does it make a noise? Regardless of your personal philosophy on this age old question, one thing is certain — if a potential customer is making noise on social media, and you’re not there to hear it, somebody else surely will. Listening to […] KEEP READING

Social Media KPI’s You Should Be Paying Attention To

What Social Media KPIs Should You Actually Be Paying Attention To

Social media is a game-changer for how business is conducted online by leveling the playing field for small to medium-sized businesses. Today, it’s easier for small companies to compete with large corporations. We no longer live in the days where the “big guys” have a competitive edge over the “little guys” simply because they can […] KEEP READING

Engagement-Boosting Social Media Marketing Tips for Small Businesses

engagement boosting social media marketing tips for small businesses

In the age of the Internet, word of mouth is a powerful marketing source. Capturing the average user’s attention for approximately 135 minutes a day in 2017, social media posts are the modern version of watercooler conversations, multiplied by millions and reaching across the globe. With more people logging on than ever before, it’s the […] KEEP READING

Online Reputation Management

Online Reputation Management. Blog Post

Maintaining a good reputation has always been a foundational component of building a successful business. But nowadays, your brand’s reputation goes much further than the conversations taking place in your local community – in our digital era your online reputation can make or break your business. What is an Online Reputation? Your online reputation is […] KEEP READING


How to Pitch a Press Release to Upper Management

There’s a lot of information about writing press releases available out there, but knowing when it’s time to pitch a potential press release opportunity to your business owner or upper management may still be somewhat of a mystery for people who don’t work in publicity full-time. Press releases are not “old-school” modes of delivering your […] KEEP READING

Categorized as Marketing