In this day and age, customers must be able to find your business website before they can visit. Local listing management helps you drive traffic to your site by improving your rankings on the search results page, which attracts new customers. However, paid ads are expensive and organically improving your search engine placement takes time. […] KEEP READING
Author: Chris Lively
What to Expect from Moz’s New Domain Authority Calculation
As the owner of a business in the new technological era, your online presence is absolutely imperative to your success. Your visibility online can make or break your company at the end of the day, which is why keeping tabs on your website traffic and the value of your site is absolutely imperative. Moz Domain […] KEEP READING
How to List Your Business on Google
While developing an effective digital marketing plan may seem like a complex science, one of the easiest and most effective first steps you can take is to list your business on Google. Internet users utilize Google on a daily basis to search for and choose businesses that can meet their ever-changing needs for products and […] KEEP READING
Understanding the Q&A Function on Google Business Profile
Google Business Profile is an incredibly valuable tool for businesses in every industry, providing an effective, easy connection to potential and existing customers using a suite with innovative features designed by Google. Today’s savvy shoppers often utilize the Internet as a primary method for making a decision about a particular business, making it critical that […] KEEP READING
Google Insights Adds Branded Search Metric
As a business owner, utilizing Google Insights is key. Now more than ever before is data key to your business success. Google has a toolkit to choose from to gain plenty of business-driving data from, Google Insights is one of those data products to get to know. And now, Google Insights has even given us […] KEEP READING
How Google Beacons Can Work For Your Business
Your consumers are on mobile. That’s just a fact. We all live and work through our mobile devices from connected tablets to smartphones to smartwatches. This is even truer when people are traveling through their day. Google Maps is one of the top apps consistently in all platform app markets. Google has figured out how to […] KEEP READING
Understanding the Risks of Bad Local Listings
Local SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them. Local SEO uses a variety of strategies — getting your site ranked on search engines like Google, business directories such as Yelp, Superpages, Foursquare, Yellowbook, Google Business Profile listing, Bing […] KEEP READING
Writing SEO-Friendly Local Service Landing Pages
Landing pages are important for any website because they are a visitor’s first impression of the business itself. Having a great landing page is the difference between engaging a visitor or driving them away. But landing pages also play an important role in getting a visitor to your site in the first place. This is […] KEEP READING
How to Use Schema Markup to Outrank Your Competitors
Updated January 25th, 2019 The world of SEO is evolving at a rapid pace, and now there is one more tool available to web designers to get your page to the top of Google’s rankings. Schema Markup is a relatively new language that is hidden within the coding of your webpage. It is used to […] KEEP READING
The Effect of Google’s Possum Update on Mobile
Updated Date: May 23, 2022 On September 1st, something very important in the Local SEO industry occurred. Google changed the rules for how results will be displayed in Search and Map results for Businesses by releasing their new update, Possum, as it’s been called by the Local SEO community. Analysis is still early regarding what […] KEEP READING