Local and Micro-influencers

A decade or two ago, there might have been some doubt surrounding the longevity of social media. But now, we can clearly see that sites such as Instagram, Facebook, and TikTok have a tight hold on our society – and our marketing approach.  Nearly half of all consumers rely on social media influencers for recommendations […] KEEP READING

How To Respond To Negative Reviews

You’ve worked tirelessly to deliver a consistently first-class customer experience, putting customer needs first every step of the way. So, you should only ever receive positive feedback and glowing customer reviews, right? Not necessarily. Unfortunately, bad reviews are simply a part of being a business owner. Even when you do your very best, things happen: […] KEEP READING

How To Spot A Fake Facebook Account

By now, most of us are aware that fake Facebook profiles aren’t exactly rare. Even though a fake Facebook account might not seem like a big deal, recent headlines and current events have shown us otherwise. Aside from the onslaught of misinformation fueled by fake accounts on Facebook, there are many more ways in which […] KEEP READING

7 Ways to Reach and Influence Millennials Using Social Media Marketing

For many millennials, social media is a “one-stop-shop” of sorts for news, entertainment, social interaction, education, and just about anything and everything else. With social media firmly established as a staple of millennial life, it’s quickly become a dedicated channel for sales and marketing for all types of brands and businesses. If one of your […] KEEP READING

Important Instagram Updates and Policies 2021

For anybody that feels like each new week seems to bring a new Instagram update, 2021 has been a busy year. True to the fast-paced nature of social media, Instagram has undergone more than a few changes in the last several months. And whether you use Instagram for business or personal use (or, more than […] KEEP READING

25 Ways to Grow Your Brand’s Social Media Presence

Social media has grown into a massively powerful wave in the world of digital marketing, with brands riding it all the way to serious online success. And if you aren’t ready with a strategy of your own, you can easily be washed away by your competitors – so let’s get to it. We’ve created one […] KEEP READING

How to Use Twitter to Successfully Market Your Business

Out of all the popular social media platforms, Twitter is perhaps one of the most hotly debated among business owners. Odds are, you’ve questioned whether the site is a waste of your valuable time and wondered if it’s worth it to set up your own business Twitter account. After all, can it really be possible […] KEEP READING

Social Media SEO: What You Need to Know to Grow Your Business

When you break down the digital marketing “game,” search engine optimization (SEO) and social media are two unique players – but there’s no doubt that they’re absolutely on the same team. SEO social media optimization is a concept that explores how your social media pages can contribute to a stronger (and steady) flow of traffic […] KEEP READING