How to Use Robots.txt to Allow or Disallow Everything

At first glance, the robots.txt file might look like something reserved for only the most text-savvy among us. But actually, learning how to use a robots.txt file is something anybody can and should master. And if you’re interested in having precision control over which areas of your website allow access to search engine robots (and […] KEEP READING

Should You Pay for Google Reviews? Risk vs Reward

Should You Pay for Google Reviews? Absolutely not. Now that we’ve gotten that out of the way, we can talk about why paying for Google reviews is easily one of the most misguided decisions you could ever make for your business.  Not only is buying good reviews considered illegal under federal law, but it’s also […] KEEP READING

How to Translate YouTube Videos

Have you ever come across an interesting YouTube video, only to realize the content is in a language you aren’t familiar with? In the past, you might have just clicked on the next video – but now, it’s become significantly easier and you can easily learn how to translate YouTube videos into a wide range […] KEEP READING

How to Submit a Site to Search Engines in 2022

Getting your website indexed by Google and other search engines can be an effective way of driving free traffic to your website. But you might wonder:How do I submit my website to search engines? The short answer is: it depends on the search engine. The longer answer is to follow specific steps for each. Should […] KEEP READING

Examples of Effective Subliminal Advertising (And 5 That Aren’t)

For most everyday consumers, the idea of subliminal media messages sounds like something out of a sci-fi film. But for those of us in the world of marketing, subliminal messages in advertising are a widespread strategy used by companies of all types and sizes – and when done right, it can be effective. In reality, […] KEEP READING

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Best Alternative Search Engines Other Than Google

Believe it or not, there are search engines other than Google out there, and they’re becoming increasingly popular among users. Even though it’s highly unlikely that Google will ever be toppled from its throne – especially with its impressive 88% share of the market – it’s wise for business owners and marketers to start broadening […] KEEP READING

Foot Traffic and Your SEO Campaign: Why Marketing Matters

From the earliest beginnings of a business, figuring out how to attract a steady stream of traffic has been one of the primary challenges faced by every retailer. And now that modern consumers have more options than ever, figuring out how to drive traffic to your store has never been more important.  Foot traffic is […] KEEP READING