What is Conversion Rate? How to Calculate and Improve Your Conversion Rate

Whether you’re taking your first foray into the world of digital marketing, or you’ve been here for quite some time, mastering all of the various terms and metrics is no small task. If it seems like digital marketing has a language all its own, that’s because it does – but once you learn that language, […] KEEP READING

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Categorized as CRO

Top 10 Google Ads Banner Ad Sizes You Need To Know for Your Website

Google Ads is a key element in many digital marketing strategies, offering a broad range of options for customized banner ads to suit many different purposes.  You probably already know that Google Ads can be an excellent way to reach your target audience and check off some big marketing goals. But what about choosing the […] KEEP READING

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Categorized as Paid Media

Facebook Boosted Posts – Benefits and Best Practices

What is a Boosted Post? Boosted Posts are a type of advertising where Facebook allows businesses to choose a post and have it populate in the Facebook News Feed to anyone they want, based on their interests, demographics, etc. If you want to develop brand awareness or audience engagement, then a Boosted Post is a […] KEEP READING

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Categorized as Paid Media

How Apple’s New iOS14 Policy Changes May Affect Your Marketing Efforts

Apple Change Policy Details In June, Apple announced product and policy changes that will impact data sharing across iOS and Apple device users. The proposed changes will significantly impact the way marketers and advertisers can run ads, measure performance, and engage their customers.  Although these changes will have the most impact on mobile app advertisers, […] KEEP READING

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Categorized as Paid Media

How Much Does It Cost to Advertise on Facebook?

SEO – and digital marketing in general – is both an art and a science. Luckily, the V Digital Services team is full of talented people that are ready to tackle your digital marketing strategy and make it stronger and more effective than ever. Whether it’s H1 tag optimization that has you puzzled, or you’re ready for a total strategy redo, V Digital Services has you covered.

Google My Business Display Changes

Google continues to stay on top of advancing their product offerings and the functions of those products, It’s no surprise that they are making Google Maps and Google My Business more robust for businesses and consumers. Here is a rundown of the newest updates that you need to know about and understand for your business. […] KEEP READING

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Categorized as Local SEO

Improve Ad Performance with AdWords Expanded Text Ads

Say goodbye to generic text ads! With the new expanded text ads, you now have more flexibility with your character limit to write more attractive ad copy. The expanded text ads allow for: Two headlines of 30 characters for each One description of 80 characters Two URL paths of 15 characters for each Together, this […] KEEP READING

How to Build a More Targeted Audience with Paid Media in 2020

Social media is enjoying something of a golden age. Over 45 percent of the world’s population uses networks like Facebook and Instagram, or almost 3.5 billion people. What’s ironic is that this enormous popularity represents both social media’s greatest advantage and biggest challenge to retail marketing. On one hand, it offers access to larger numbers […] KEEP READING

How to Improve the Geo-Relevance of Your PPC Campaigns

Updated Date: May 17, 2022 Pay-per-click advertising, otherwise known as PPC, is a cornerstone of most businesses’ digital marketing strategies. Just a few clicks are all it takes to open your virtual door to customers around the world, utilizing the power of the internet to its fullest potential. Many PPC management platforms default to a […] KEEP READING

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Categorized as Paid Media

Understanding Paid Campaigns & Ad Types

Updated: June 13, 2022 Paid media is the basis of nearly any company’s marketing plan, with paid campaigns and ad types taking on a different shape depending largely on the individual business. It is a multi-pronged marketing strategy that offers a wide range of options for reaching potential and existing customers, as well as achieving […] KEEP READING

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Categorized as Paid Media