5 Strategies for High-Performing Holiday PPC Campaigns

It’s that time of the year again. We are right in the heart of the holiday shopping season and both online and brick-and-mortar retailers expect the highest traffic at this time of the year. This is great for retailers, but competition is also likely to be higher than normal. We will be discussing some of […] KEEP READING

New Update To Healthcare Provider Policy for Google Ads

Summary: Starting June 2, 2021, Google updated their Healthcare and Medicines Policy requiring health insurance advertisers to obtain a G2 Health Insurance Provider certification before they can proceed to advertise on any Google Ads Platform in the United States. Government advertisers are exempt from certification.  Full Article: Beginning June 2, 2021, Google will require all […] KEEP READING

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Categorized as Paid Media

The Beginner’s Guide to Programmatic Advertising Marketing

In the wide world of digital advertising, programmatic ads are a hot topic of conversation. Thought leaders, marketing professionals, and everyday business owners alike are discussing the benefits of programmatic advertising – and why it might just be the catalyst for the reinvention of the industry.  But even as programmatic advertising evolves from a trend […] KEEP READING

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How To Create A Facebook Ad That Converts

Creating a Facebook Ad that converts is vital to the overall success of the Facebook Campaign. Getting traffic to the website is the easy part, but receiving traffic to your website is just a piece of the puzzle. Once you receive traffic on your website, you want to have people take a desired action. Are […] KEEP READING

Broad Match Modified is Moving to an Updated Version of Phrase Match

Starting February 18, 2021, Google ads announced that they would be making changes to broad match modified (BMM) and phrase match keywords. Phase one has already started rolling out to eight languages (English, German, Spanish, French, Italian, Dutch, Portuguese, and Russian); all others will roll out in Q2. Google expects to be fully rolled out […] KEEP READING

What is Conversion Rate? How to Calculate and Improve Your Conversion Rate

Whether you’re taking your first foray into the world of digital marketing, or you’ve been here for quite some time, mastering all of the various terms and metrics is no small task. If it seems like digital marketing has a language all its own, that’s because it does – but once you learn that language, […] KEEP READING

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Categorized as CRO

Top 10 Google Ads Banner Ad Sizes You Need To Know for Your Website

Google Ads is a key element in many digital marketing strategies, offering a broad range of options for customized banner ads to suit many different purposes.  You probably already know that Google Ads can be an excellent way to reach your target audience and check off some big marketing goals. But what about choosing the […] KEEP READING

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Facebook Boosted Posts – Benefits and Best Practices

What is a Boosted Post? Boosted Posts are a type of advertising where Facebook allows businesses to choose a post and have it populate in the Facebook News Feed to anyone they want, based on their interests, demographics, etc. If you want to develop brand awareness or audience engagement, then a Boosted Post is a […] KEEP READING

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How Apple’s New iOS14 Policy Changes May Affect Your Marketing Efforts

Apple Change Policy Details In June, Apple announced product and policy changes that will impact data sharing across iOS and Apple device users. The proposed changes will significantly impact the way marketers and advertisers can run ads, measure performance, and engage their customers.  Although these changes will have the most impact on mobile app advertisers, […] KEEP READING

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Categorized as Paid Media

Google Countdown Timer Ads

One of the secrets of successful search ads is customization, which provides you with an invaluable opportunity to design more tailored ads. And, of course, tailored ads make it easier to target your ideal customers – and that can be key in connecting with users that convert into customers. For users of Google Ads, also […] KEEP READING

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Categorized as Paid Media