Why Am I Not Seeing My Google AdWords Ad?

Google Ads Not Showing Up? Here are 11 Reasons Why You’ve just launched a new paid media ad campaign, so you do a live search to see the ad in action, but it doesn’t show up. What gives?  Are your Google Ads not getting impressions? Even worse, are your Google Ads not working at all? […] KEEP READING

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Categorized as Paid Media

What is a Good Click-Through Rate?

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What to Know about Attribution Models

Are you running the attribution model you need to reach your marketing goals? Many business owners struggle to determine which marketing methods to prioritize, which methods to optimize, and which methods to quit. With all of the different tactics and so-called experts floating around the Internet pushing the newest trends, it’s no surprise that many […] KEEP READING

Google Premier Partner Agency

We are excited to announce that V Digital Services has been awarded Premier Partner Status by Google, highlighting our dedication to our clients and proven search strategies. What does this mean for the VDS team and our clients? Aside from serving as a testament to the profitable, goal-oriented results we consistently deliver to our clients. […] KEEP READING

5 Strategies for High-Performing Holiday PPC Campaigns

It’s that time of the year again. We are right in the heart of the holiday shopping season and both online and brick-and-mortar retailers expect the highest traffic at this time of the year. This is great for retailers, but competition is also likely to be higher than normal. We will be discussing some of […] KEEP READING

New Update To Healthcare Provider Policy for Google Ads

Summary: Starting June 2, 2021, Google updated their Healthcare and Medicines Policy requiring health insurance advertisers to obtain a G2 Health Insurance Provider certification before they can proceed to advertise on any Google Ads Platform in the United States. Government advertisers are exempt from certification.  Full Article: Beginning June 2, 2021, Google will require all […] KEEP READING

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Categorized as Paid Media

The Beginner’s Guide to Programmatic Advertising Marketing

In the wide world of digital advertising, programmatic ads are a hot topic of conversation. Thought leaders, marketing professionals, and everyday business owners alike are discussing the benefits of programmatic advertising – and why it might just be the catalyst for the reinvention of the industry.  But even as programmatic advertising evolves from a trend […] KEEP READING

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Categorized as Paid Media

How To Create A Facebook Ad That Converts

Creating a Facebook Ad that converts is vital to the overall success of the Facebook Campaign. Getting traffic to the website is the easy part, but receiving traffic to your website is just a piece of the puzzle. Once you receive traffic on your website, you want to have people take a desired action. Are […] KEEP READING

Broad Match Modified is Moving to an Updated Version of Phrase Match

Starting February 18, 2021, Google ads announced that they would be making changes to broad match modified (BMM) and phrase match keywords. Phase one has already started rolling out to eight languages (English, German, Spanish, French, Italian, Dutch, Portuguese, and Russian); all others will roll out in Q2. Google expects to be fully rolled out […] KEEP READING

What is Conversion Rate? How to Calculate and Improve Your Conversion Rate

Whether you’re taking your first foray into the world of digital marketing, or you’ve been here for quite some time, mastering all of the various terms and metrics is no small task. If it seems like digital marketing has a language all its own, that’s because it does – but once you learn that language, […] KEEP READING

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Categorized as CRO