2018 is in full swing and we’re fresh off the International Franchise Association’s annual convention in Phoenix. What an amazing convention filled with excellent thought leaders but more importantly it was a time for you to reflect on your brand, learn best practices and leave the Valley of the Sun with more information to help […] KEEP READING
Month: February 2018
15 Trends You’ll See in Digital Marketing in 2018
The digital landscape has been a ramping up with almost monthly changes in how we market online since at least the late 1990s. Innovation is at an all-time high which means as business owners, advertisers and marketers have to stay ahead of the curve and on top of trends. This year, in particular, sees some […] KEEP READING
Understanding Influencer Marketing for Small Businesses
In the business world, there has been a lot of hype around influencer marketing. Most of the talk is around paying celebs big money to be seen on Instagram, Twitter, or YouTube with your product. Not only are celebrity driven paid product endorsements out of trend as consumers become more aware about paid influencer marketing […] KEEP READING
6 Keys to Building a Successful Business Website
The website building process can be overwhelming for a business owner who often already has very little “extra” time in their day. Following are some essential tips to keep in mind during the website build. We hope they will serve to make the experience a great one. Disclaimer: Several similes and metaphors are used throughout […] KEEP READING