Perfecting the balance between great content and local relevance is a difficult task. Even marketing professionals sometimes struggle to find the right mix. However, the goal is to make sure that you are creating content that appeals to the broad market, while making it particularly applicable to the people in your immediate surroundings. Knowing Your […] KEEP READING
Month: January 2017
Voice Media Group Offers LA Weekly For Sale
January 18, 2017 — Voice Media Group announced today that as part of the ongoing diversification of its portfolio it is putting the storied LA Weekly up for sale.
The Effect of Google’s Possum Update on Mobile
Updated Date: May 23, 2022 On September 1st, something very important in the Local SEO industry occurred. Google changed the rules for how results will be displayed in Search and Map results for Businesses by releasing their new update, Possum, as it’s been called by the Local SEO community. Analysis is still early regarding what […] KEEP READING