- Posted by Trevor Weitzel
- On September 8, 2016
- Groupon, Living Social, Nintendo, Pokémon, Pokémon Go
Nintendo’s Pokémon Go is remarkable for more than just its record-breaking popularity. The mobile game has taken the world by storm – specifically, the business world. The game is revolutionary in its ability to mobilize millions of users who otherwise don’t play video games, its capacity to involve and excite all ages, and its price point – it’s free.
Pokémon Go is the future of mobile apps. It’s a viral record breaker, bringing people together with a united energy and identical goals. It’s the type of tech trend that comes along once every generation and revolutionizes the way we all think about new technologies.
Savvy business owners are paying attention, because there’s a lot we can learn from a success like this one.
Digital Media Can Increase Foot Traffic
Pokémon Go just made retailers’ dreams come true. Recently, a NYC pizzeria owner reported to the New York Post that for $10, he had a dozen Pokémon “installed” in his shop. His return was more than a 75% increase in revenue.
The future is here, and businesses will be able to purchase opportunities in augmented realities – spaces, and objects, that will bring users to their stores.
Customer Engagement Is Key
Bringing customers in the door is important, but that’s just step one. Digital marketing is about refocusing attention on the real product you’re pushing. That type of engagement requires some sort of interruption – a personalized reason to pull their faces from their phones long enough to recognize that something else of interest is afoot.
Digital marketing cannot simply be a shotgun effort to engulf as wide a customer base as possible. The hook brings in the customers. Once they’re standing in your hypothetical shop, what happens? You must have a game plan, and be ready to execute.
Retention, retention, retention
Once you’ve got a customer in the door, even at the (virtual) cash register – what are you going to do to retain him or her? Consider the now-classic quandary of the Groupon customer. The Groupon customer (or the Living Social customer, etc.) is a person who visits businesses with the primary goal of saving money.
It feels, to the restaurant, hair stylist, or massage therapist who brings in the customer, like a big opportunity. But realistically, it’s difficult to convert the value-centric customer. He or she wants a deal, and knows she can look elsewhere for a competitive price once the current offering expires.
Retention is commitment from the customer, based on dedicated effort and exciting offerings from the business. Pokémon Go offers its customers a varied experience, twists, turns and the thrill of the chase. That model has worked beyond Nintendo’s wildest dreams. Are you prepared to offer your customers something similar?
V Digital Services Digital Marketing
Regardless of what you’re selling, there’s something to learn from Pokémon Go’s revolutionary success. Nintendo has managed to bring in new customers, hang on to those customers and to do it all by building a completely new marketplace in the augmented reality space. There’s no question that the digital marketing community can learn from their model – the question is: who’s going to capitalize on it correctly?
At V Digital Services, analyzing successful market trends is part of our job, and we’re constantly working to build our customers a platform that capitalizes on market trends and consumer interests. When it’s time to call in the experts, we’re here.
V Digital Services is ready to handle your digital marketing, including your organic search engine optimization and your social media campaigns. Talk to us about developing an individualized plan to put technology to work for you. Bring us your goals and your roadblocks to date, and we’ll work around the latter to get to the former, together!