Why Citations Could Be Killing Your SEO Campaign

As a business owner, you already know that SEO is vital to your local online presence. Do you yearn to see your business shown in the coveted Google 3 Pack? Are you tired of seeing your competitors outrank you in the map results? It could be that your business citations are doing more harm than good. Fear not! We’re here to share the secrets of what is most important to your company’s identity when it comes to online citations.

To learn more about how online citations work, read Why Citations Could Be Killing Your SEO Campaign written by our very own Tim Roberts, Local SEO Specialist at V Digital Services.

Personnel Changes to Account Management Team

Welcome Jessica Alderman

Jessica Alderman 100x150Jessica Alderman – Account Coordinator

Jessica has spent the last couple of years working for Facebook, where she did everything from Sales to Account Management. Prior to that, her background was mostly in advertising sales and debt management. Her experience in Social Media and Account Management will prove to be invaluable to our team.

While she loves lipstick and floral prints, she also loves the outdoors, boxing and shooting.

Jessica is originally from Colorado, but has lived in Arizona for practically her entire life. She’s been all over the world and loves to travel, write, paint, and enjoys performing and everything the theater has to offer.

Campaign of the Month

Client – Sonic Bloom
City Media Rep – Taylor Wheeler
Account Manager – Adrianna Ovnicek
Paid Media Strategist – Aaron Johnson

Sonic-Bloom2

Sonic Bloom’s core business objective for the Facebook ad campaigns is online ticket sales for their numerous events.

In April and May, their campaigns have returned 807% ROI!

Here are the metrics for May:

JuneNL

By working with the client, who is also running their own Facebook ads for their events, we have continually added to the campaign build, with every ad currently converting.

V Digital Services began with one $2,000 ad set in March focusing on Clicks to Website, then eventually added new ad sets focusing on the individual artists, the Sonic Bloom Academy (a camping event prior to the music festival), and an ad set targeting out-of-towners featuring some awesome drone footage.

We shared live links with the client and they were able to incorporate them into their existing social media campaign and disseminate them to their Street Team to share/comment/react, giving the ads more influence on Facebook.

Overall, the client is very happy with their results and we will likely see them again next year!

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