- Posted by Tim Roberts
- On January 11, 2017
- Citations, Google Maps, Google My Business, Possum Update
In today’s world, everyone has a computer at their fingertips – their mobile phone. Research shows that four out of five consumers use their mobile phones for shopping, and that mobile searches lead to action nine out of ten times. Google and other search engines now include mobile users in their search results, so it is crucial that your company is represented in mobile search (local SEO).
ComScore did a recent study showing that mobile searches are location-based more than 60 percent of the time and that mobile users want to make a purchase less than an hour from the time they complete their search.
Doing It Right
The same elements that affect organic SEO, such as social cues, relevant backlinks and on-page optimization, affect local SEO as well. However, there are other important elements which greatly influence local SEO.
Top Tier Citations
It’s essential that your business have accurate name, address and phone (NAP) info in the top-tier electronic business directories such as Yelp, Google+, Bing, Yahoo, YP.com and others. At V Digital Services, we can claim, update and even create these listings for you to ensure that your business is represented accurately across the web.
It’s great to have your business listed on the top-tier online business directories, but that’s not enough. Every month, V Digital Services will create more listings for your company on industry-specific local directories. We keep track of the top local industry sites for health and dental professionals, restaurants, education, travel, entertainment and more.
V Digital Services specializes in special offers. We know they can attract new customers and repeat business from your existing clientele. We’ll put your special offers in a prominent position on your company website and your Facebook Business page. You’ll also receive a featured ad page in one of our company’s top publications.
Acxiom, Factual, Infogroup and Neustar Localeze are the four primary aggregators of location data. These companies then send that data to local search engines. Similarly, Foursquare transmits location data to local search apps like Pinterest. V Digital Services will make sure your company’s information is accurate on the local directories which pull data from these aggregators each month, which means your citations count will grow exponentially.
At V Digital Services, we’ll manage information for hundreds and even thousands of locations, using our dedicated support and transparent status reporting. We’ll take the time necessary to maintain consistently accurate listing information for multiple locations of your business while providing you with insightful information on them. That’s why numerous major brands and agencies across the country trust VDS.
Online reviews are essential to build trust with potential customers. Studies show that nearly 80 percent of people trust online reviews just as much as recommendations from their own friends and family. At V Digital Services, we make it easy for you to receive positive reviews from satisfied customers. On your dashboard, just select a user and click their name to send them a personalized, short review request from your company. We’ll take those responses and add them to your website and other relevant sites to grow recognition and trust for your brand.
What Do You Get With a Local SEO Campaign?
- Optimized Google My Business Listing
- Enhanced Citations on Top Tier sites
- Manually created Niche & Geo citations
- Automatic syndication to data aggregators
- Fix errors and remove duplicate listings
- On page SEO for Google My Business associated page
- Social reputation audit
- Monitoring & alerts for online reviews
- Contextual relevant backlinks
- Detailed reporting including benchmark and monthly