- Posted by Richie Martin
- On December 27, 2016
- formatting, Headlines, social shares, trends
Increasing social media shares is challenging for companies of any size. We spend so much time focusing on curating great content that we fail to analyze how we are going to get people to the content in the first place.
You may have a stream of steady followers hanging onto your every word, but more than likely you need your followers to share your blogs and other content in order to expand your reach.
Here are a few ways to encourage users to share:
Create a Great Headline
We live in a fast-paced world with tons and tons of clickbait. People quickly scroll their news feeds, skimming the headlines only. It takes a truly engaging headline to get people to click through.
In order to achieve this, try using a statistic or number to tell your readers exactly how much information they are going to get from your blog. “Six Ways to Do X” clearly tells them why they will benefit from reading. Avoid making extreme claims that aren’t supported by your content because people will grow weary of chasing headlines that aren’t real.
Make It Simple
Nothing could be easier than placing social media buttons at the bottom or to the side of your blog. Make it possible for users to share your content with a single click and they will be more likely to do so. You even can add a call to action within your text reminding them to share when they’re done reading. This is one of the fastest ways to increase social media shares with minimal work on your end.
When left to their own devices, social media sites use their best judgement to piece together summaries, headlines and images to go with your posts. In some cases this leads to disjointed snippets of information paired with unrelated photos.
Using correct formatting in your blogs will help Facebook and Twitter put together a preview that actually makes sense to readers. This ensures that your social media shares won’t be ignored as spam or clickbait.
Stay Ahead of Trends
A number of tools allow to search by keyword to see the current most popular blogs on any subject. This allows you to find fresh ideas and content quickly and keep up with others in your industry. Just make sure your take on things is fresh and unique enough to stand out from the rest.
If everybody is talking about a recent discovery in your field, you can jump into the fray and join the conversation, which will increase your social media shares from those who are discussing the topic.
V Digital Services
Improving your social media shares can be difficult because you must compel other people to act on the information they are given rather than just digesting it themselves. V Digital Services can help manage your social media outlets to increase engagement and sharing for your digital marketing campaign. Contact us today for more information.