- Posted by Aaron Johnson
- On January 8, 2015
Facebook recently announced an update to their News Feed that will affect all Facebook pages. Facebook recently surveyed its users about what types of things they would and would not like to see in their feeds. Users responded saying they would like to see more content from their friends and pages they care about, and less promotional content. Because of this feedback, Facebook will be minimizing the organic reach (meaning there was no Facebook ad spend attached to the post) of posts it considers overly promotional.
Below is what Facebook describes as promotional content in their own blog post announcing the update:
According to people we surveyed, there are some consistent traits that make organic posts feel too promotional:
- Posts that solely push people to buy a product or install an app
- Posts that push people to enter promotions and sweepstakes with no real context
- Posts that reuse the exact same content from ads
Examples of these types of Page posts:
You can view Facebook’s blog post about the change in full here: https://www.facebook.com/business/news/update-to-facebook-news-feed
What This Means For Your Business:
This change just began rolling out January 1, so it is too soon to say exactly how much this will impact your organic post reach on promotional posts. Over the course of the month, we will monitor your post reach carefully. By the end of the month, we hope to be able to see some trends and identify more clearly what is and what is not being considered “overly promotional” by Facebook’s algorithm’s standards. We will then offer solutions and strategies to you based off of this data.
Voice Media Group is also currently testing out solutions with our own publications. We have begun to put Facebook ad spend behind some of our more promotional posts around events, giveaways, and sponsored content. This, along with our Social Media and Paid Media team’s analysis of your unique Facebook page’s insights, will help us determine the best solution for you.